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Associate, Social Media

1 month ago

Malaysia Project Liber8 Full time

We are seeking a skilled Associate, Social Media professional to amplify our mission, engage with our audience, and drive our digital presence across multiple platforms.

The ideal candidate will have a strong understanding of social media trends, content creation, and analytics, with a passion for social justice, environment, and civic engagement. They will be responsible for maintaining our brand's social channels, ensuring the visual is appealing and eye-catching, and adopting content trends relevant to our audience.

This role includes planning, creating, and executing highly engaged, innovative social media and digital content across all social media platforms and amplifying brand awareness.

Key Responsibilities
  • Research social media trends, including target audience behavior, competitor analysis, and activities.
  • Develop social media strategies, identifying key platforms and content pillars.
  • Establish clear, measurable goals for social media performance, such as follower growth and engagement rates.
  • Support the design and implementation of social media campaigns aligned with marketing initiatives and campaign launches.
  • Stay updated with the latest social media trends and platform updates to ensure the brand remains relevant.
  • Manage and track social media campaign budget and optimize impact results.
Content Creation and Management
  • Ideate and create creative concepts and strategies across all social media platforms to showcase issues and campaigns we are working on, while building brand awareness.
  • Film, edit, and upload short-form engaging content across all social media platforms in a timely manner.
  • Develop, plan, and maintain a monthly content calendar, and advanced calendar planning.
  • Craft compelling, on-brand copy for social media posts that appeal to the target audience.
Community Engagement
  • Monitor and respond to comments, messages, and tags across all social media platforms, fostering positive interactions.
  • Drive and manage community engagement and growth, monitoring feedback and interacting with the community across multiple social media platforms, encouraging brand loyalty.
  • Gather and analyze feedback from social media interactions to inform product development and customer service improvements.
Performance Analytics and Reporting
  • Track and analyze social media metrics such as follower growth, engagement rates, and reach using tools like Facebook Insights and Instagram Analytics.
  • Prepare monthly reports on social media performance, providing insights into what is working and where there are opportunities for improvement.
  • Use data-driven insights to refine social media strategies and content.
Job Requirements
  • Strong writing, editing, and copywriting skills.
  • Proficiency in social media platforms (Instagram, TikTok, Facebook) and social media management tools.
  • Creative thinking and ability to generate engaging content ideas.
  • Knowledge of social media analytics and ability to interpret data to optimize performance.
  • Excellent organizational and time-management skills.
  • Ability to work independently and collaboratively within a team.