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Associate Director

3 months ago

Malaysia Naga DDB Sdn Bhd Full time
Associate Director / Director, Strategic Planning

This job is for someone passionate about strategy work who wants to innovate and explore new ideas within a high-performance team. You might like this job because it offers opportunities for entrepreneurial thinking and implementing creative solutions.

Full-Time

few hours ago

Job Description

This role is for the one who's looking for their next phase of growth in Strategy.

If this reflects who you are, what you do, what you wish to do and what you believe in, it could be the start of an interesting conversation

Sure, you still love doing strategy work. 

Nothing pleases you more than to wrestle with big, hairy business and brand challenges, and uncovering how communications can play a role in changing the fate of the brand / business. But whilst you believe there's still space to improve your craft, something inside you tells you there's more to this.

You're seeking for a place that actively encourages and supports entrepreneurial ideas and actions. Beyond being part of a high performance Strategy team, you're scouting for an Agency where you can explore, pilot and implement new ways of work, for the purpose of getting to better creative work, more consistently. If that piques your interest, read on

Job Requirements

A. Required and preferred skills and qualifications

  • A minimum of 6-8 years experience, in strategy development, in a client-fronting, consulting position in Advertising, Communications and/or Branding
  • Degree-holder, with a strong academic record and/or post-graduate qualification in a related field is advantageous
  • Has a proven track record in the development and implementation of both small and large-scale advertising campaigns and/or award-winning work
  • Proven leadership skills with the ability to mentor, inspire, and lead teams of strategists and analysts, fostering an environment of teamwork and proactive growth
  • Exposure to and understanding of various markets or industries to bring diverse perspectives and innovative strategies to the agency’s clients
  • Exceptional communication skills, both written and verbal, necessary for managing client relationships, leading agency teams, and representing the agency in public forums.
  • Strong organizational and project management skills to oversee strategic initiatives from conception through to execution.

The primary language is English while working understanding of Bahasa Malaysia is critical. Proficiency in Chinese would be an asset but not necessary.

B. The Role

This is something you should have done within your past and/or current experience

PEOPLE: Being the best version of yourself

  • Professional Development and Continuous Learning: Actively pursue learning opportunities to stay ahead of the latest theories and practices in advertising and marketing that drive campaign success. Apply personal interests and passions to cultivate a unique and powerful approach to strategic planning.
  • Digital and Technological Proficiency: Stay abreast of digital marketing trends and technological advancements. Implement innovative digital strategies that enhance client campaigns and create competitive advantages for the agency.
  • Team Leadership and Development: Lead, inspire, and manage a team of strategists and analysts. Develop talent within the team through mentoring, coaching, and providing career development opportunities. Foster a positive and productive work environment that attracts top talent.

PRODUCT: Contribute towards excellence in creative effectiveness

  • Client Relationship Management: Develop and maintain strong relationships with clients, understanding their business needs and challenges. Act as a strategic advisor to clients, providing high-level insights and guidance that enhance client satisfaction and retention.
  • Compelling, Actionable Strategies: To consistently bring to the creative development process a "deep local" POV, fuelled by a deep curiosity and appreciation for cultural norms, societal trends and category behaviour.
  • Storytelling and Communication: Utilize your passion for language and storytelling to forge meaningful connections between brands and their audiences, turning insights into compelling narratives.
  • Strategic Communication Across Marketing Funnel: Craft impactful messages tailored for each stage of the marketing funnel, leveraging comprehensive marketing tactics to optimize consumer engagement.
  • Inspiration and Creative Leadership: Harness your expertise in strategic thinking and creativity to inspire and guide the creative development process, promoting innovative solutions and outstanding creative executions.
  • Data Analysis and Metrics Implementation: Develop and implement metrics and KPIs to measure the effectiveness of marketing campaigns and strategies. To evaluate complex data and findings to unearth for "interesting-ness" - for validity, significance, and implications.
  • Cross-Functional Integration: Enhance collaboration across various departments (such as Creative, Media, Digital, etc.) to ensure strategic plans are integrated and executed with coherence and consistency across all platforms and campaigns.
  • Innovation and Experimentation: Push the ambition and quality of the thinking and the creative idea. Encourage a culture of innovation within the team by piloting new ideas and testing emerging strategies in controlled environments. 
  • Client Strategy Workshops and Training: Lead interactive workshops for clients to foster understanding and alignment on strategic initiatives. Provide training on new tools, platforms, and methodologies that enhance client engagement and campaign management.
  • Operational Strategy and Efficiency: Contribute towards the oversight of the operational aspects of the strategic department, including resource allocation and workflow optimization. 
  • Crisis Management and Problem Solving: Provide expert guidance in times of crisis or when facing complex business challenges. Develop and implement strategic solutions to protect the agency’s and clients' interests under adverse conditions.

PROFIT: Elevating the reputation of the Agency

  • Business Development and Growth: Identify new business opportunities and lead pitches to prospective clients. Expand the agency's client base and explore new markets or services that can be integrated into the agency offerings.
  • Industry Thought Leadership: Represent the agency at industry events, conferences, and in media. Publish thought leadership articles and participate in discussions that highlight the agency's expertise and insights.

C. Our ambition as a Department and an Agency

  • Go beyond just the logical: Let's make strategy sexy again
  • Go beyond the intellectual: In a complex world, be in the business that sells clarity and confidence
  • Go beyond the department: Our best work will be our most influential. Our influence will be most felt when we think of strategy as an Agency competence rather than as a department. Leave the person, the business, the brand, and (potentially) the world better off, following every encounter
  • Go beyond the expected: How do we do all these? We strive to see what others can't. Why? Because all strategy is revolution and our work is made to move people.
Skills

Brand Strategy

Advertising Campaigns

Leadership

Thought Leadership

Strategic Planning

Relationship Management

Marketing Strategies

Teamwork

Problem Solving

Analytical Skills

Additional Info Company Activity

Last active - few minutes ago

Experience Level

6 - 9 Years of Experience

Manager / Team Lead

Job Specialisation

Advertising & Branding, Digital Marketing

Associate Director / Director, Strategic Planning #J-18808-Ljbffr