Senior Marketing Executive
2 months ago
Brand Management (Marketing & Communications)
- Develop strategic marketing and promotional plans that support the retail stores in Malaysia in achieving store and corporate business goals
- Formulate, plan, and manage A&P activities to achieve sales revenue and profit, ensuring effective utilization of the A&P budget
- Increase new customer engagement and experience with the brand in Malaysia
- Build and maintain strong relationships with food aggregators, including leading platforms and delivery services
- Evaluate market information, monitor competitors’ activities, and industry trends to derive key insights for future campaigns and go-to-market strategies
- Design, implement, and develop the brand’s digital marketing strategy across all digital channels while ensuring alignment with brand guidelines and driving business results
- Implement, standardize, and execute creative store displays for campaigns, product launches, and promotions
- Assist in Public Relations & media-related projects and campaigns
- Work closely with the Operations team and Team Lead for Mr Bean Malaysia to execute marketing campaigns on the ground
- Sponsorships
- Any other duties as assigned
Job Specifications:
Skills:
- Able to work independently and meet tight deadlines
- Able to travel to Singapore for regular meetings with management
- Excellent project management skills
- Able to see projects through from start to end, including pre-planning, execution, and post-mortem
- Good command of English, Bahasa Malaysia, & Chinese languages and writing skills
- Able to communicate efficiently with team members of all levels
Education:
- University Degree in Marketing or equivalent
Experience:
- Minimum 2 to 3 years of experience in a similar role
- Experience in F&B retail will be an added advantage
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