Senior Marketing Executive

2 months ago


Malaysia Malaysia Full time

Brand Management (Marketing & Communications)

  • Develop strategic marketing and promotional plans that support the retail stores in Malaysia in achieving store and corporate business goals
  • Formulate, plan, and manage A&P activities to achieve sales revenue and profit, ensuring effective utilization of the A&P budget
  • Increase new customer engagement and experience with the brand in Malaysia
  • Build and maintain strong relationships with food aggregators, including leading platforms and delivery services
  • Evaluate market information, monitor competitors’ activities, and industry trends to derive key insights for future campaigns and go-to-market strategies
  • Design, implement, and develop the brand’s digital marketing strategy across all digital channels while ensuring alignment with brand guidelines and driving business results
  • Implement, standardize, and execute creative store displays for campaigns, product launches, and promotions
  • Assist in Public Relations & media-related projects and campaigns
  • Work closely with the Operations team and Team Lead for Mr Bean Malaysia to execute marketing campaigns on the ground
  • Sponsorships
  • Any other duties as assigned

Job Specifications:

Skills:

  • Able to work independently and meet tight deadlines
  • Able to travel to Singapore for regular meetings with management
  • Excellent project management skills
  • Able to see projects through from start to end, including pre-planning, execution, and post-mortem
  • Good command of English, Bahasa Malaysia, & Chinese languages and writing skills
  • Able to communicate efficiently with team members of all levels

Education:

  • University Degree in Marketing or equivalent

Experience:

  • Minimum 2 to 3 years of experience in a similar role
  • Experience in F&B retail will be an added advantage
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