Performance Marketing Specialist

2 weeks ago

Kuala Lumpur, Malaysia StoreHub Full time

Description

Are CAC, CPL, LTV, RoAS, CRO part of your daily vocabulary?

If so, we are looking for a Performance Marketing Specialist (Thailand) who can lead digital marketing campaigns from conceptualisation to execution at the highest quality for the Thai market. As a digital marketer on our growth and marketing team, you’ll be working closely with both international (HQ) and domestic (TH) team and channel specialists to drive customer acquisition and engagement . More importantly, you will be our champion to lead our localization presence in the Thai market.

The right candidate should have a sound understanding of digital marketing strategies which include (but are not limited to) acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation. More importantly, you should have an analytical mindset and a love for data-driven decision-making.

Brownie points if you’ve got any direct growth hacking experience ;)

The work is challenging, fast paced, and always on the bleeding edge. So, we’re looking for someone with a curious mind, a strong drive to make things happen, and a passion to keep improving yourself.

As a Performance Marketing Specialist for Thailand, you’ll be expected to...

- Lead digital marketing campaigns that achieve business goals from conceptualisation to execution at the highest quality.

- Coordinate regular deep dives with internal stakeholders to review the growth & marketing performance to identify risks and opportunities across the entire customer journey

- Work with channel-specific teams to manage and optimize existing campaigns on all acquisition channels (Google, Facebook, YouTube, Instagram, Line etc) and identify areas for growth

- Utilize emotional triggers and sales-driven writing skills to produce copy that will be used for ads, creatives, emails, landing pages, and other collateral.

- Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation.

- Collaboratively produce high performing contents (Ads copy, articles, social media posts, videos, etc.) for different channels such as social media, blog, email, website, push notifications, and other media to increase engagement and for lead/revenue generation

- Proofread and edit copy/content at speed, while retaining brand voice

- Conduct competitive analysis, in-depth market research and generate customer avatars in order to identify risks and opportunities in the market

What you will need:

- 5+ years of digital marketing with direct experience in Facebook advertising/SEM in addition to Line/SEO/lead gen/display/media buy/CRO/channel management.

- Strongly performance-driven and results-oriented - you have a drive to smash your KPIs and set defining benchmarks

- Strong analytical skills and familiarity with analytics tools (Google Analytics, Mixpanel, or other equivalent analytics tools)

- Impeccable communication. Excellent verbal and written proficiency in both English & Thai language.

- Great understanding of Thai market audience and trends. Has a track record of localizing content based on different target audiences

- Able to growth hack different channels to scale it

- Proven experience writing and editing sales copy

- Good eye for visual design. Creative and relentlessly curious in your pursuit of knowledge

- Intermediate / basic familiarity with designing and video/photo editing tools (Adobe Creative Suite, Adobe Illustrator, Photoshop, Canva, Sketch, Capcut, etc.) 

BONUS POINTS:

- Functional knowledge of CSS/PHP/HTML/Javascript or any other responsive web framework.

- Familiarity with Hubspot or other CRM tools

- Experience in retail, F&B and/or e-commerce

What makes working at StoreHub awesome (and refreshing): Our people  - for real Our culture is unlike anywhere else, as we model ourselves on a pro-sports team where all of your colleagues are extraordinary at what they do, constantly challenging you to improve yourself and your team. Expect to work with some of the smartest and most interesting StoreHubbers who are highly effective collaborators Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense’ you’ll feel right at home Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. We are problem solvers at heart, and we strive to fix issues at their root cause. With a focus on facts and data, we make informed decisions and consider multiple perspectives to find the best solutions Embracing Feedback: Courage and Growth. At StoreHub, we highly value the courage to give and receive feedback as an integral part of personal and professional growth. We believe in correcting, teaching, and embracing new ideas fearlessly, holding ourselves and our teammates to high standards to achieve our full potential. Failure is not a setback but an opportunity to learn and grow, and we never shy away from pushing ourselves to be our best It’s the Impact that counts. We recognise that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work alone and long hours are not how we measure or talk about a person’s contribution. Instead, our model works best for people who highly value teammates who deliver consistent excellence CADCHI. Co-created values, a compass to achieve our mission: Communication, Authenticity, Discernment, Courage, Hunger, Impact At StoreHub, we don't just offer a job, we offer an experience. In addition to our unique culture, we provide a wide range of perks and benefits to help you thrive: Cutting edge tools. If something can be automated, we’ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters Team building activities to help you bond and collaborate with your teammates Reflection and feedback culture , with monthly one-on-ones with your coach to help you grow and receive in-depth individual feedback Career progression map to help you build your own path within your team, with both expert and coach tracks, as well as internal movement opportunities to other departments

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