CRM Manager

3 weeks ago


Shah Alam, Malaysia ESTHETICS INTERNATIONAL GROUP BERHAD Full time

(Selangor – Shah Alam)

Responsibilities:

Plan and develop effective CRM and loyalty program in driving business growth through campaign to encourage customer engagementManage the CRM database; develop and identify customer segment and develop appropriate measure of communication plans for customer retention and revenue generation based on customer life cycleDevelop reporting and metrics to understand overall customer retention / repeat customer behavior across segments and present the findings to the Senior ManagementWork closely with third party to plan and develop the mobile app and present the proposal to Senior ManagementContinuous improvement of CRM process, tools and mobile app components

Requirements:

Candidate must possess at least a Bachelor Degree in Marketing or equivalentAt least 5 years of experience in retail business environment with focus on CRM, Loyalty or Customer Analytics.Passion and experience with driving better engagement, retention and development across the customer journeyStrategic, strong in planning and execution Good data analytical abilities and digitally savvy
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