Media Implementer and Buyer

Found in: Talent MY C2 - 1 week ago


Kuala Lumpur, Malaysia Publicis Groupe Full time

Job Description

Optimized media campaigns on clients whose buying metrics to be delivered on post buys. Cleverly used TV ratings trends and Reach/ GRP curve analysis (mainly) to make good forecast of the future rating and its trends and applies these learnings in the TV implementation and optimization.  Understand the local sentiments like seasonality, content type and/ or back to back program performance for the period in planning to forecast future ratings. Active engagement and relationship with media owners to know how to use and manage current TV scenarios that will impact and influence our TV campaigns. Ability to use these media information to hold discussions with media owners and clients. Understands the role and potential of alternative marketing and media options within overall marketing mix to integrate them with specific brand goals and objectives Display good knowledge of news circulation channels in order to effectively disseminate the information through the right channel Reconcile with media owners on bookings and billings respectively. Quality control in bookings and ensuring its accuracy before sending out. Ensure media bookings and invoices tally for efficient and timely Finance Invoicing

Checking of print quality on tear-sheets, broadcast logs and clear digital invoice matching

Qualifications

Min Diploma in Business/ Finance/ Data Analytics /Statistics Demonstrated proficiency in written and verbal communications skills in English Dedication to clients and team colleagues Ability to deliver under pressure and management of timelines and production Meticulous and structured. Curious character, instinctively proactive and believes in asking questions to get ahead.
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