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**該招聘廣告包括兩個職位描述:一個是數位行銷經理,另一個是網路和社群媒體設計師**

**產業:金融科技(行動應用平台)**

**職位名稱: 數位行銷經理**

**職位概況:**

作為 MoneyX 的數位行銷經理,您將推動我們的數位行銷策略以實現業務目標。您將管理一支專家團隊,與跨職能團隊合作,並執行整合行銷活動,以提高品牌知名度、用戶獲取和參與度。該職位向行銷主管報告。

**你將要做什麼:**

您將開發並執行跨各種管道的數位行銷策略,包括 PPC、SEO、ASO、電子郵件行銷、社交媒體和展示廣告。您的角色將包括優化行銷活動績效以最大限度地提高投資回報率和廣告支出回報率、衡量和報告行銷活動績效和用戶參與度,以及進行競爭分析以識別機會和威脅。您將領導行銷資產的創建,與外部機構協調,並與產品、合作夥伴和創意團隊密切合作,開發綜合行銷活動。此外,您還將管理和指導一支行銷專家團隊。

**我們對您的期望:**
- 行銷、商業或相關領域的學士學位。
- 至少 5 年數位行銷經驗,專注於策略制定和執行。
- 有科技業經驗,尤其是基於應用程式的產品經驗者優先。
- 擁有成功管理數位行銷活動的良好記錄。
- 強大的分析能力和熟練行銷工具(Google Analytics、Facebook Business Manager、Google Ads、TikTok Ads、LinkedIn Ads)。
- 對 SEO、ASO 和內容行銷有深入的了解。
- 強大的領導能力和管理團隊的經驗。
- 熟悉金融科技是有益的,但不是必要的。

****** ** *****

職位名稱: 網路與社群媒體設計師

**職位概況:**

作為網路和社群媒體設計師,您將透過網站、社群媒體和其他數位資產的視覺吸引力設計來塑造品牌形象並吸引受眾。您將與產品和開發團隊合作,以實現業務目標並向行銷主管報告。

**你將要做什麼:**

您將為社交和數位媒體管道構思和開發設計,為社交媒體和數位廣告創建圖形設計,並將現有資產改編成各種廣告格式。您還將創建線框圖、原型和高保真網頁設計,以便及時了解設計和社交媒體內容趨勢,並開發社交媒體模板以保持品牌一致性。與行銷、產品和網頁開發團隊合作以了解專案目標和目標受眾將是您角色的關鍵部分。

**我們對您的期望:**
- 平面設計、行銷或相關領域的學士學位。
- 至少 2 年數位媒體和社群媒體內容平面設計經驗。
- 熟練使用 Adobe Photoshop、Illustrator 或其他設計軟體。
- 對 UI/UX 最佳實務有深入的了解。
- 強大的作品集展示了各種設計技能和經驗。
- 能夠在最少的指導下獨立工作。
- 額外技能(最好有):
- 動畫和影片編輯專業知識。
- 文案寫作技巧。
- 對當前社群媒體趨勢的敏銳把握。

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