Market Cluster Lead, Global Marketing

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Volvo Cars Full time

You want an exciting career that contributes to positive change. So, what's your next move?
Imagine being part of the most exciting industry on the planet. Our future is all about tech - electrified and eventually self-driving cars, totally connected to people's everyday lives.

But how do we introduce this future in a way that's safe and sustainable? These are some of the questions we're solving here at Volvo Cars.


Some of the most exciting action is within the Global Marketing organisation, which oversees all of Volvo's marketing to ensure the flawless development and execution of world-class communications.

Join us and watch your ideas shape the future of mobility.

Direct Digital Marketing and Technology team - Let's introduce ourselves

As a Market Cluster Lead you will join our Direct Digital Marketing team and report to the Global Campaigns and Operations Lead.

The marketing organisation is currently transforming to meet our future ambitions and you will join a dynamic environment with marketing colleagues from across the world.

We are investing in new platforms and talents with the ambition to drive our digital marketing agenda.

Our ambition is to deliver one-to-few outbound programs and campaigns at scale across all direct communication channels to our known consumer base to build direct consumer relationships.

Overall, the team is made of about 20 people and has a global responsibility.

Market Cluster lead - this is what you ́ll do

We are looking for someone to take responsibility and lead direct digital operations in the fastest growing region APeC (Asia Pacific Excluding China) for the markets Australia, India, Japan, Korea, Malaysia, Thailand.


You will:

  • Closely collaborate with the local marketing teams, planning direct digital marketing activities
  • Orchestrate direct digital campaigns and programs in the markets of responsibility with the local and regional teams
  • Continuously gather, structure and steer local requirements to improve the performance of our direct digital marketing in every market while ensuring that lifecycle programs and campaigns are scaled across markets in a culturally relevant and personalized way
  • Monitor the quality and performance of our direct digital communication and take appropriate corrective action
  • Work closely with relevant stakeholders to ensure the right data model is in place to support and enable relevant data to be accessed for direct marketing activities both from a local and Global perspective

We're looking for you

We are looking for someone who is structured, dedicated to deliver, and comfortable working across the organisation with multiple teams.

To be successful in this role you will have a strong strategic mindset, excellent ability to structure complex challenges, strong analytical skills, and a leadership style with focus on delivering.

You are a collaborator that builds trusts with others and has a positive mind-set and is not afraid to challenge the status quo.

You communicate with clarity, are an active listener and that convey points in a conceiving, inspiring and decisive manner. You have brilliant presentations skills to be able to present with impact on executive level.


You are experienced in managing marketing activities for a global brand and have a solid understanding of planning cross channel campaigns.

You have extensive knowledge of brand and performance marketing, media buying and planning.

Most of all, you share our values and ambition, and are eager to lead our transformational agenda

Your Qualifications:

  • A Bachelor's degree in Marketing, Business Administration or equivalent.
  • Proven leadership skills to drive and motivate crossfunctional teams.
  • Demonstrated capability in translating business strategies into actionable plans.
  • Proven track record in delivering complex projects in a global / multimarket environment.
  • English fluently

Who you are
Your personality is key. We are looking for a team player, eager to learn and help others grow. You are passionate about marketing and love to approach it from both the consumer and the technology perspectives. You are curious, easy to work with and an inspirational team player every day.

Working in an ever-changing environment is never a problem and you know how to stay cool under pressure. You have a strong ability to easily explain complex solutions to non-technical stakeholders, present with passion and clarity and demonstrate a genuine customer service mindset - this will be key to success in this role

Location:
Kuala Lumpur. International travel may be required.

Let's get to know each other

Volvo Cars - Driving change together
Volvo Cars' success is the result of a collaborative, diverse, and inclusive working environment. Today, we are one of the most well-known and respected car brands, with around 43,000 employees across the globe. At Volvo Cars, your career is designed around your skills a
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