Trade Marketing Asst. Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Samsung Electronics Full time
Position Summary

  • Set and implement in-store strategy in link to product and marketing strategies.
  • Increase the in-store purchase rate through differentiated in-store display and customer experience solutions.
  • Carry out in-store total solution consulting and improvement efforts for retail store conditions.
Role and Responsibilities

  • Work with the Product team to convert the consumer value proposition, into customer and shopper value proposition at the channel, partner and customer level.
  • Understand channel complexity and propose appropriate sellout and promotions.
  • Work with product and sales teams to develop and implement trade marketing and channel strategies, including sales enhancement platforms such as device tradein, consumer financing, and valueadded services
  • Base recommendations on quantitative/qualitative market and consumer insights, both from in/external data points and factoring competitor activities and seasonality.
  • Own the Eco Trade Marketing calendar planning, execution and tracking/measurement.
  • Propose, implement, track and evaluate sellout activities to measure effectiveness, report sellout analysis, and recommend improvement and identify risks to stakeholders.
  • Budget management, analysis on return on investment, opportunity costs.
  • Fully utilize Eco assets by HQ, and sync with local PM and Marketing on asset gaps with RHQ.
LI-SME #LI-MidSenior

Skills and Qualifications

  • Bachelor's degree in Economics, Marketing, Business Administration or related fields
  • Minimum 5 years of experience in consumer industry for trade/retail marketing, category/product marketing, and/or account management.
  • Experience in market analysis and gotomarket strategy development
  • Demonstrated business acumen, awareness of market, retail, and ecommerce trends
  • Good stakeholder management and collaborative approach
  • Excellent Excel analytical skills to manage and track key business metrics to measure success
  • Experienced in producing polished reports in PowerPoint
  • Good communication and presentation skills
  • Selfmotivation/discipline with high degree of initiative and resultoriented
  • Ability to work in a fast paced environment
Join us and #ReimagineYourFuture

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