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Assistant Manager, Digital Development
2 weeks ago
Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.
We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions.
We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The incumbent is responsible to support Head, Digital Development and his/her direct superior related to crafting the components of online communication for agency.
Principal Duties & Responsibilities:
- CoDevelop strategy and structure to improve company digital tools usage.
- Main support in managing the Lead Management and Activity Management platform PRULead to create a sustainable source of company generated leads that create value for Agents and enhance overall Agency proposition.
- Support to build the new social platform to help our agents build their digital footprints in the digital world.
- Analyse, identify, and choose the most effective digital channels and tactics for agency digital communication & campaign strategies.
- Prepare regularly reports & digital communication and campaign strategies results (including revenues and costs)
- Participate in any other duties as assigned by the superior. Work closely with crossfunctional teams, including marketing, event, campaign, and sales teams, to ensure a cohesive strategy.
- Drive PRULeads conversion along side with superiors, with active engagements with AG Teams.
Job Specification:
Qualifications:
- A Bachelor's degree in a relevant discipline;
- Minimum 3 year in relevant experience and knowledge of different types of media channels.
- 13 years in digital marketing (prepare/actively involve in social media platform)
- Demonstrable experience with building effective digital communications campaign
- Familiarity with digital marketing
- Ability to manage and combine data advance level of excel, pivot table, Vlookup
- Excellent communication skills multilingual has an advantage.
- Strategic thinking skills
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