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Admission and Marketing Manager
1 week ago
INTRODUCTION:
The Admission and Marketing Manager will be leading the marketing and communications team in the strategic development of marketing and communications plan and to monitor the activities which deliver unified brand messages and strengthen the brand presence in the region.
In-addition You will be responsible for the admission of students, social media and content updates, school events as well as other administrative work assigned.
Your responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with campaigns analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us improve students' admissions, build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
GENERAL RESPONSIBILITIES:
The following job responsibilities are part for the position, it can be changed from time to time as a decision will be taken from the board of the school.
- Develop strategies and tactics to get the word out about TPIS and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content
campaigns, copywriting, performance analysis
- Assure valuable and engaging content for our website and blog that attracts and converts leads
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures etc.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Supervise and assist your team members to achieve their target
- Meet your target and other KPIs
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Commission pay
- Performance bonus
Ability to commute/relocate:
- Rawang: Reliably commute or planning to relocate before starting work (required)
Experience:
- Student Recruitment/ Admission: 3 years (required)
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