Digital Marketing Specialist

1 week ago


George Town, Penang, Malaysia Lewis Talent Full time

Overview:


A Digital Marketing Specialist can be defined as an expert who oversees all activities across different social media platforms for advertising and marketing purposes.

The role of a Digital Marketing Specialist typically involves developing, implementing, and managing ad campaigns across various online platforms to drive engagement and conversions.


Responsibilities:

  • Create and manage paid advertising campaigns on platforms such as Facebook, Instagram, TikTok, YouTube, etc.
  • Develop campaign strategies and set up ad campaigns from start to finish.
  • Monitor and optimize campaign performance for maximum ROI.
  • Design and create landing pages, adhering to ethical practices.
  • Generate comprehensive campaign reports.

Job Requirements:

Experience:

  • At least possesses a Diploma in Mass Communications, Advertising, Marketing, or any related field.
  • Minimum 2 years of experience in social media or digital marketing, including budget management and reporting.
  • Proficiency in Adobe Photoshop and Adobe Premiere Pro is a plus.
  • Remote work capability required.

Competencies:

  • Expertise in various paid advertising channels and technologies, including Meta Business Manager, Google Ads, TikTok Ads, etc.
  • Strong analytical and problemsolving skills.
  • Selfmotivated and proactive approach to work.

Salary:
RM3, RM8,500.00 per month

Application Question(s):

  • How many years of experience do you have in managing paid advertisements?

Education:

  • Diploma/Advanced Diploma (preferred)

Language:

  • Mandarin (required)


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