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Fx/crypto Marketing Director
2 weeks ago
The Marketing Director will be responsible for developing and driving brand awareness to enable achievement of strategic priorities, pipeline targets, and revenue targets.
The role requires collaboration with Business Development, Customer Success, Marketing Operations and to be extremely data-driven, well-versed in Marketing technology tools, and a proven track record of using data to define growth strategiesMust have:
- Experience at a startup or product in a high growth phase globally.
- Responsible for marketing metrics and managing the teams expectations on targets,
- Own the relationships with companys agency partners ensuring they meet deadlines and targets.
- Listen and respond to the voice of the customer. Leverage data to build a brand and product messaging across owned and paid channels that resonates and excites prospects and customers alike.
- Be a leader with a track record of implementing marketing initiatives that contributed significantly to growth
- Understand how to grow the voice of a business and promote it to be a globally recognized brand.
- Know your way around a CMS, google analytics and their relevant metrics
What you will be doing:
- Overseeing a highly capable marketing functions such as Digital Marketing,
- Branding, Strategy & Operations, in driving integrated strategies that align with the business goals and objectives.
- To develop a unique events strategy, including hosted and sponsored events that tied to the growth of Business Development.
- To drive brand awareness by creating cohesive event campaigns.
Who are we looking for:
- Bachelors Degree in Marketing or related discipline.
- Proven work experience with 10+ years of experience in a Senior Marketing positions, ideally in Fintech/Financial Sector across Asia, Europe and US.
- Proven record of implementing successful marketing campaigns across the globe.
- Strong track record in marketing communications, lead generation and PR.
- Proven expertise in digital marketing (e.g. Analytics, Social Media and Creative Design and etc.)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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