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Apj Regional Component Marketing Lead
2 weeks ago
Overview:
WHAT YOU DO AT AMD CHANGES EVERYTHING
We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world.
Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded.
Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world's most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives. This is who we are at our best. One Company. One Team.AMD together we advance_
Responsibilities:
APJ REGIONAL COMPONENT MARKETING LEAD
THE ROLE:
The APJ Regional Component Marketing Lead reports to the Director of Regional APJ Marketing and is the main AMD marketing point of contact for APJ Component partners that design and manufacture notebook and desktop personal computers (PCs).
He/she will be responsible for managing communications between APJ region component partners, SIs, Distributors, ISV work closely across various AMD Marketing teams within region and worldwide.
THE PERSON:
The APJ Regional Component Marketing Lead should have a willingness and ability to jump in, take the lead, learn, and inspire others.
KEY RESPONSIBILITIES:
APJ Regional Component Marketing Lead
Develop and grow APJ Component business segment to support AMD Ryzen and Radeon channel partners, Distis, eTailers/retailers, SI, SMB partners with new programs and opportunities.
Act as APJ component key liaison between AMD HQ Gaming team and AMD APJ Component Sales for all marketing programs across APJ Channel
Program development includes:
- Leverage account management work with Distribution and Retail/etailers to bring new program ideas to the APJ Channel and HQ teams
- Identify and groom prospective SIs within component channel ecosystem.
- Implementing social/influencers/live stream and best practice across all social channels
- Grow presence of AMD Ryzen and Radeon in channel to elevate AMD's overall brand and gaming strength
- Engaging with our AIB/ODM partners on product launches and comarketing activities to maximize AMD's share of voice and drive marketing consistency and excellence
- Align and activate APJ Channel programs designed to increase sell out and AMD's market share
- Working with APJ country teams to connect with SI partners, distributors and System Integrators (SI) to follow up on marketing opportunities and monitor implementation.
- Drive deep partner relationship activities with AMD and other major brands.
- Leverage account management work with SI-AIBODM to bring new program ideas to the APJ Channel and HQ teams
- Distribution and Retail partner accounts
- Manage separate Distribution and Retail channel tracks
New account development
- Distribution, Retail, SI, ODM/AIB Partners
- SI sell out programs for AMD Ryzen, Radeon
- Gotomarket activation and program planning for accounts
- Lead for APJ specific events
- Channel Summit customer events
- Gaming events: PAX, TGS, G-Star
- Event project tracking, Partner integration, Status and tracking for APJ and HQ teams
- Sellout program performance
- Status and tracking for APJ and HQ teams
PREFERRED EXPERIENCE:
- Minimum 710 years of experience in a customer facing marketing role, broad marketing experience in the IT industry in the DIY/Component Channel/iCafe space with account marketing management, business development. Experience in working with Fortune 500
- Global Accounts is a plus point.
- Strong familiarity with the gaming market or IT industry would be an advantage.
- Customer focus and followthrough is a must with ability to act quickly on multiple challenges.
- Ability to plan and prioritize multiple accounts and tasks effectively.
- Proven skills in ecosystem partner and/or account relationship and management. Ability to work effectively in a crossdivisional, multinational and highly collaborative environment.
- Creative problem solving and accountability.
- Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction.
- Excellent written and verbal communication skills, including Microsoft Office proficiency.
- Comfort with ambiguous situations. Flexibility to change course based on new information or shifting business needs.
- Availability to travel
ACADEMIC CREDENTIALS:
- Bachelor's degree from an accredited university or equivalent experience or training.
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