Brand Business Lead

2 weeks ago

Subang Jaya, Selangor, Malaysia L'Oreal Full time

Who is L'Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L'Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.

For more than a century, L'Oréal has devoted itself solely to one business
:beauty.

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

We want to bring beauty to all people.

Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand.

We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.


The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world.

New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.


When beauty and tech collide, the impossible can happen In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?


Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark.

They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L'Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?*:

  • Brand Business Lead
  • Makeup*
  • As the Brand Business Lead
  • Makeup you are required to _Introduce a new brand in MY&SG markets & drive its awareness via on ground activation, media & advocacy. Define and steer the country strategy for the category consistent with the international brand positioning and the country's priorities to contribute to continued growth for the brand and the consumer relationship_._

You are expected to manage the following:

  • Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products' renewal and animation of core catalogue)
  • Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country's needs
  • Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
  • Mobilize and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy & strong activations
  • Monitor the local adaptation of communication materials (imagery, digital, point of sale)
  • Make recommendations to management on the category based on one's expertise of the consumer, market and competitors
  • Manage PPP budget and sales forecast for the category
  • Effectively prepare clear messages to present to senior management
  • Build, develop and manage a strong and talented team, train them and develop their marketing expertise and knowhow
  • Demonstrate agility to adapt plans to the everchanging dynamics of the beauty industry

Who are we looking for?

  • Bachelors Degree
  • 810 years of Marketing experience
  • Beauty experience a plus

L'Oréal Competencies

  • Innovator
  • Strategist
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