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Content Marketing Assistant Manager/manager

3 months ago

Batu Kawan, Penang, Malaysia Peninsula College (Northern) Sdn Bhd Full time

Description of Duties and Responsibilities:

  • Develop content strategy aligned with shortterm and longterm marketing targets.
  • Produce, formulate and publish engaging content, writing, editing and proofreading.
  • Collaborate with marketing and design teams to plan and develop site content, style and layout, foster engagement via multimedia articles, blog posts, images or videos.
  • Focus on content optimization and Brand consistency in formulating a crossplatform content strategy.
  • Manage content across all marketing and social media platforms and build a following while tracking online/offline community growth.
  • Provide editorial, creative and technical support to team members.
  • Track web analytics to ascertain content engagement levels and in the formulation of content strategy.
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Develop an editorial calendar and ensure content team is on board.
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay uptodate with developments and generate new ideas to draw audience's attention.

Requirements and Qualifications

  • BSc degree in Journalism, Marketing or relevant field
  • Bachelor's degree in Communications, Journalism, Marketing, English or related field.
  • Proven work experience as a Content manager or in a similar role.
  • Excellent written and verbal communication skills.
  • Experience with social media management.
  • Hands on experience with MS Office and WordPress.
  • Basic technical knowledge of HTML and web publishing.
  • Knowledge of SEO and web traffic metrics.
  • Proficiency with popular content management systems.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Strong leadership qualities.
  • Good organizational and timemanagement skills.

Pay:
RM5, RM6,000.00 per month

Benefits:

  • Additional leave
  • Free parking
  • Gym membership
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Schedule:

  • Day shift

Supplemental pay types:

  • Yearly bonus

Education:

  • Bachelor's (preferred)