Manager - M&c (Business Campaign & Analytics)

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time
Manager - M&C (Business Campaign & Analytics)

If you are looking to excel and make a difference, take a closer look at us...

Functional (job responsibilities)

  • Lead a team of analysts to produce endtoend business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical findings on each customer.
  • Robust understanding in advanced analytics & statistics, with the aim to facilitate a productive working relationship with the Data Science Lab, and subsequently translate technical & rigorous analytical findings to nontechnical stakeholders effectively bridging barriers between technical data scientists and business lines.
  • Effectively communicate & visualise datadriven insights with bankwide stakeholders, providing guidance on how to formulate effective and engaging campaign journeys that include every possible customer touchpoint across different channels.
  • Provide weekly & monthly review on effective campaign mechanics, shifting consumer trends, market movements in order to unlock organic growth, including but not limited to upselling & crossselling opportunities in each customer journey.
  • Work with crossfunctional departments to enhance existing & future analytics tools & platforms, balancing stakeholder needs with data accuracy/integrity to ensure business value in every initiative.
  • Identify inefficient marketing strategies & propose solutions to turn traditional campaigns into alwayson customer journeys with realtime data tracking, in order to reach an objective where segmentation analysis can be granularized into one single customer (Segment of One marketing).
Supervise the execution, monitoring, and measurement of marketing campaigns in relation to bank-wide targets.

Build the team:

  • Determine what roles are needed for the business. Attract, source, and select based on a main objective of transforming the team into a highly capable analytics unit, that consistently generates actionable insights.
  • Groom & upskill talent and develop a career roadmap for each analyst, ensuring that the team is consistently on an upward trajectory towards a datadriven future.

Manage the team:

  • Upskill & maintain stability in a team that is aligned to and focused towards projects with the highest business impact.
  • Drive accountability with a clear effort/reward system without prejudice. Step in to manage stakeholders as and when required, while ensuring that team members are also capable to manage crossfunctional stakeholders themselves when faced with temporary operational gaps.
  • Lead by example by establishing a positive and healthy working environment.

Guide the Team:

  • Guide the team on customer journey development, creation, and validation of unique insights, dive deeper into key campaign drivers, consumer behaviour, market segmentation, to ensure an effective campaign output.
  • Provide thought leadership on how to review campaign proposals for business value, contrasting effort and time spent, and tying back to an overarching objective of alwayson customer journey.


Provide value-added recommendations and suggestions during the campaign consultation phase and how to interpret campaign performance, draw conclusions that are actionable and insightful.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage.

Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Job ID JR

  • Associate Project Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia HR TAG SDN. BHD. Full time

    Our Project Management team enables and executes great work in the smartest way possible. We are passionate about transforming ideas into results, as we constantly negotiate, organize and understand the ever-changing landscape of digital marketing and technology. To help with this, we're looking for an outstanding Associate, Project Management - a digital...

  • Manager - Business Campaign & Analytics

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time

    Manager - Business Campaign & AnalyticsIf you are looking to excel and make a difference, take a closer look at us...OverviewHong Leong Bank is undergoing a transformation journey where our products & services will be driven by an AI/ML strategy. Communications with our customers are contextual, relevant, and engaging. This roleFunctional (Job...

  • Asset Management Professional

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Finance Executive

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SKY BLUE MEDIA SDN. BHD. Full time

    *Posting and processing journal entries to ensure all business transaction are recorded & amp; documents filling. Updating accounts receivable & accounts payable and perform reconciliations. Assist in the processing of balance sheets, income statements and other financial statements according to legal and company accounting and financial guidelines Update...

  • Campaigns Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time

    Responsibilities: Develop, manage, and execute effective campaign strategies across multiple channels (CRM, website, ShopBack app, Paid initiatives, etc.) to drive customer acquisition and retention Understand and utilize relevant data and analytics to gain insights on campaign performance Engage and collaborate effectively with cross functional teams within...

  • Campaign Project Management

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Shopee Full time

    DepartmentBusiness Development and Partnerships- LevelExperienced (Individual Contributor)- LocationMalaysia - Kuala LumpurThe Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim...

  • Data and Analytics Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia HSBC Full time

    Job descriptionSome careers open more doors than others.If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.Wealth and...

  • R&c Monitoring

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia abrdn plc Full time

    R&C Monitoring & Oversight ConsultantR&C Monitoring & Oversight ConsultantOVERVIEW OF ROLEThe role-holder will be a member of abrdn's Monitoring & Oversight (M&O) unit which sits within the Risk and Compliance function. The M&O unit has responsibility for delivering a programme of reviews of regulatory compliance and control in various aspects of abrdn's...

  • R&c Monitoring

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia abrdn Full time

    Job DescriptionR&C Monitoring & Oversight ConsultantOVERVIEW OF ROLEThe role-holder will be a member of abrdn's Monitoring & Oversight (M&O) unit which sits within the Risk and Compliance function. The M&O unit has responsibility for delivering a programme of reviews of regulatory compliance and control in various aspects of abrdn's business functions and to...

  • Manager, Campaign Management

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Prudential plc Full time

    Manager, Campaign ManagementPrudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the...

  • R&C Monitoring

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia abrdn Asia Limited Full time

    R&C Monitoring & Oversight Team Leader page is loaded R&C Monitoring & Oversight Team Leader Apply locations Kuala Lumpur time type Full time posted on Posted 3 Days Ago job requisition id R Job DescriptionOVERVIEW OF ROLEThe role-holder will be a member of abrdn's Monitoring & Oversight (M&O) unit which sits within the Risk and Compliance function. The M&O...

  • M&e Supervisor

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Manpower Business Solutions Full time

    A Monitoring and Evaluation Officer, also known as an M&E Officer, is responsible for observing and ensuring high quality and timely inputs, and for ensuring that a project maintains its strategic vision and that its activities result in the achievement of its intended outputs in a cost effective and timely manner.Responsibilities Responsible for all M&E...

  • CRM and Campaign Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia activpayroll Full time

    Description:The CRM and Campaign Manager has responsibility for enhancing our workflows and CRM systems by digging deep into the processes and systems that create and maintain customer relationships - driving lead conversion, customer acquisition and brand awareness.This role will be the focal point for the execution of the CRM strategies in terms of...

  • Pa2024393 Transfer Agency Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SS&C Full time

    SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare...

  • Associate Manager

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia SS&C Full time

    SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare...

  • O&M Manager

    4 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyOur client is a leading solar EPCC company looking out for an experienced O&M Manager. about the jobLead and manage the O&M team, including engineers, technicians, and coordinators, to ensure a seamless project handover post-commissioning.Oversee O&M activities for residential, commercial & industrial (C&I), and solar farm projects.Monitor...

  • Junior Marketing Executive 34800 Al-c M

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Nala Sdn Bhd Full time

    Junior Marketing ExecutiveJob ID:34800 AL-C M (A Industry: Software CompanyLocation: Damansara, KLWork time: Monday - Friday, 9am - 6pmSalary: RM2,500 - RM3,000EPF, SOCSO, Annual leave, Medical leave, BonusJob description Organizing, Preparing, and updating Marketing Campaigns including Webinars, Live-Sessions, HOTDs, Customer Events, Exhibitions and more as...

  • P&C Senior Consultant

    2 months ago

    Kuala Lumpur, Kuala Lumpur, Malaysia WTW Full time

    As a P&C Senior Consultant in ICT, you will be responsible for managing the delivery of a variety of projects on IFRS 17, pricing, predictive analytics, reserve valuation, RBC, merger & acquisitions etc for our P&C clients mainly across South East Asia (SEA). You will be responsible for reviewing the analysis and explaining the results, and will work...

  • P&C Senior Consultant

    4 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia WTW Full time

    As a P&C Senior Consultant in ICT, you will be responsible for managing the delivery of a variety of projects on IFRS 17, pricing, predictive analytics, reserve valuation, RBC, merger & acquisitions etc for our P&C clients mainly across South East Asia (SEA). You will be responsible for reviewing the analysis and explaining the results, and will work...

  • Sustainability Officer

    2 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Hunters International Sdn Bhd Full time

    About the company:Our client diversified its operations from local supply and export of crude and refined oils into contract manufacturing arrangements in sectors which include biofuels , oleochemicals, speciality fats and animal nutrition and is looking for someone dynamic and dedicated to coordinate operations.Job Responsibilities:To maintain P&L on trades...