Marketing Manager

1 week ago


Kuching, Sarawak, Malaysia MAHSA University, Regional Centre Sarawak Full time

Responsibilities:

  • Develop and implement comprehensive marketing strategies to attract prospective students to our institution and increase enrollment across undergraduate, graduate, and professional programs.
  • Collaborate with admissions teams and academic departments to understand program offerings, target demographics, and recruitment goals.
  • Create targeted marketing campaigns and materials tailored to different student segments, including high school students, transfer students, international students, and adult learners.
  • Manage and optimize our institution's website and landing pages to improve user experience, engagement, and conversion rates.
  • Develop compelling content and messaging that highlights the unique features, benefits, and value propositions of our institution and programs.
  • Plan and coordinate participation in college fairs, high school visits, information sessions, webinars, and other recruitment events to engage with prospective students and their families.
  • Build and maintain relationships with high schools, community colleges, educational counselors, and other influencers to promote our institution and programs.
  • Monitor and analyze key performance indicators (KPIs), metrics, and ROI to evaluate the effectiveness of marketing campaigns and initiatives.
  • Stay informed about industry trends, best practices, and emerging technologies in student recruitment and higher education marketing.
  • Has connections internationally with agents to recruit international students.

Qualifications:

  • Bachelor's degree in marketing, Communications, Business Administration, or related field. Master's degree preferred.
  • Proven experience in marketing management, preferably in student recruitment or higher education.
  • Strong understanding of marketing principles, strategies, and tactics, with a focus on digital marketing and lead generation.
  • Excellent communication and interpersonal skills, with the ability to engage and influence diverse audiences.
  • Creative thinker with a passion for storytelling and brand building.
  • Analytical mindset with the ability to analyze data, identify insights, and make datadriven decisions.
  • Ability to manage multiple projects simultaneously and work effectively under pressure in a fastpaced environment.
  • Strong leadership and project management skills, with the ability to collaborate with crossfunctional teams and stakeholders.
  • Commitment to our institution's mission, values, and goals.

Job Types:
Full-time, Permanent, Contract

Contract length: 12 months

Pay:
RM2, RM5,446.77 per month

Benefits:

  • Health insurance
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday
  • Weekend jobs

Supplemental pay types:

  • Commission pay

Education:

  • Bachelor's (preferred)

Experience:

  • Marketing: 5 years (required)
  • Student Recruitment (Sales): 5 years (required)

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