Brand Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia coty Full time

ROLE AND DEPARTMENT
About the role
We're looking for a Brand Manager to join the Malaysia Luxury team.

This role will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty's ambitions through impactful marketing strategy and impeccable execution.


THE ROLE

In this role you will be responsible for:
Brand Marketing, ATL, PR
Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand/product rankings and market share
Make strategic decisions around big bets and key priorities, with a view to do "fewer, but bigger and better", showcasing Malaysia as the market with best-in-class practices/executions/successes
Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches
Track and improve Marketing KPIs and ROIs

Trade Marketing, BTL
Discover, plan and execute short to long-term business opportunities for brand growth which includes new store or channel expansion.
Plan and execute BTL promotions across Free Standing Stores, Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers
Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations
Co-own brand-, category
- and BA-productivity with Retail Operations and Key Accounts
Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at brands' point of sales

A&CP Budgeting, P&L Management
Plan, own and manage A&CP budget to ensure profitability
Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution

Market Planning & Forecasting
Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises, which includes sellable and non-sellable (GWPs, Testers) skus according to business needs
Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars
Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction

Reporting & Others
Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required
Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results
Pricing and promotional analysis

WHAT YOU'LL BRING


Minimally 5 years of 360° brand management experience in Luxury Fragrances within Malaysia domestic market, experience in Makeup and Skincare is a plus.

Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia.

Experience in multi-brand portfolio management is preferred
A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
Excellent time management skills with the ability to prioritize effectively and work under pressure
Highly detailed with strong organizational and analytical skills; attuned with performance marketing
A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
Proactive, agile, with a strong business acumen
Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Running Lab Sdn Bhd Full time

    We seek an experienced and highly results-driven Brand Manager to oversee today's fastest-growing running and outdoor brandsResponsibilities: Reporting to the Director, you are responsible for driving the overall equity and business planning of key brands under your portfolio. Oversee assigned brands for Malaysia markets covering multiple sales channels,...

  • Brand Manager

    1 month ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    About the Company:Our client is a key player in the Tobacco industry. If you are a dynamic, analytical, and innovative professional, you will have the chance to grow and demonstrate your abilities here. Our client values employee engagement and professional growth, fostering a sense of purpose among its team members.About the Job:Reporting to the Brand Lead...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    About the Company:Our client is a key player in the Tobacco industry. If you are a dynamic, analytical, and innovative professional, you will have the chance to grow and demonstrate your abilities here. Our client values employee engagement and professional growth, fostering a sense of purpose among its team members.About the Job:Reporting to the Brand Lead...

  • Brand Manager

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    About the Company:Our client is a key player in the Tobacco industry. If you are a dynamic, analytical, and innovative professional, you will have the chance to grow and demonstrate your abilities here. Our client values employee engagement and professional growth, fostering a sense of purpose among its team members.About the Job:Reporting to the Brand Lead...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia JTI - Japan Tobacco International Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Stream Empire Holdings Full time

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.KEY RESPONSIBILITIES:Commercial To be the first point of contact (Brand Keeper) to liaise with brand principal...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia She Dazzle Full time

    It's a complex role which combines creativity with business management. In agreement with the creative team, they have to establish the stylistic codes of the collections, define the price positioning of the garments, as well as the most suitable sales channels.Brand managers use customer and trend research to create strategies that will change how people...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time

    LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world's finest brands,...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Adecco Malaysia Full time

    Preferred to have a background in Fashion, Beauty, or Luxury. Attractive remuneration package with comprehensive benefits. Amazing career development opportunities and growth.Responsibilities:As a Brand Manager, you will actively interact with brand principals and potential clients, comprehending their unique requirements, and proposing strategies or...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia WECO MARKETING SDN BHD Full time

    Brand ManagerJob Overview:We are seeking for an experienced Brand Manager to lead and oversee all aspects of a fashion retail brand that primarily targets a female customer base. This role requires a deep understanding of customer behavior & preferences, stay current with the market trends and proactively monitor competitors activities. As a Brand Manager...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Nixan Mega (M) Sdn Bhd Full time

    Key Responsibilities: Develop and enforce a researchbased brand strategy and guidelines, oversee branding across all marketingrelated activities. Conduct market research and competitive analysis for brand positioning and target audiences with unique product features. Collaborate with departments to align all marketingrelated activities with branding...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Henkel Full time

    At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe.Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home...

  • Accounting/hr Specialist

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Brand Catalyser Full time

    Accounting/HR SpecialistPosition Type:Full-timeLocation:Malaysia (Remotely)Working Time:Monday to Friday (9:00am - 5:30pm)About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market...

  • Brand Manager/Assistant Brand Manager

    2 months ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyOur client is a Global FMCG Principle company. They are the carrier of many familiar skincare brands we see daily and are still growing and expanding to this day. If you are a high-performing and highly analytical individual, you will have the opportunity to advance and showcase your skills here. Our client values and emphasizes employee...

  • Brand Manager/Assistant Brand Manager

    3 weeks ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyOur client is a Global FMCG Principle company. They are the carrier of many familiar skincare brands we see daily and are still growing and expanding to this day. If you are a high-performing and highly analytical individual, you will have the opportunity to advance and showcase your skills here. Our client values and emphasizes employee...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Pecca Leather Sdn Bhd Full time

    Full-time on-site role as a Brand Manager. Develop and implement strategies to promote company products. Manage brand campaigns on a daytoday basis. Oversee marketing activities. Conduct market research. Collaborate with crossfunctional teams. Maintain brand integrity. Ensure consistent messaging across all channelsQualifications: Degree in Marketing,...

  • Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Danone Full time

    About the jobDanone Specialized Nutrition Malaysia is seeking for Brand Manager. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.To succeed in this journey, we're looking for the right talent...

  • Assistant Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    Job Title: Assistant Brand ManagerLocation: MalaysiaThe Purpose of Role:This is an exciting opportunity to lead and drive Unilever's growth engine into the future We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing...

  • Assistant Brand Manager

    1 week ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

    Job Title: Assistant Brand Manager (Sunsilk)Location: MalaysiaThe Purpose of Role:This is an exciting opportunity to lead and drive Unilever's growth engine into the future We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across...

  • Brand Manager/Senior Brand Manager

    2 months ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyOur client is an Asian based FMCG Principle company. They are the carrier of many familiar brands we see daily and are still growing and expanding to this day. If you are a high-performing individual, you will have the opportunity to advance and showcase your skills here. Our client values and emphasizes employee engagement and professional...