Assistant Brand Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Unilever Full time

Job Title:
Assistant Brand Manager

Location:
Malaysia

The Purpose of Role:


This is an exciting opportunity to lead and drive Unilever's growth engine into the future We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.


Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio.

You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.


Team Structure:

  • Reporting to: Senior Brand Manager

Key Responsibilities:

  • Cobuild and support innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.
  • Drive ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
  • Analyze market, consumer, and competitive information in setting new product pricing and launches.
  • Analyze and review brand, competitive, category and consumer trends to enhance the brand's equity and marketplace performance.
  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
  • Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
  • Involve in launch management, building launch plans, customer sellin and legal and regulatory issues.
  • Manage the assigned brand's new product launch assessment and deployment in the
  • Local market, including P&L, pricing, place and positioning.

Key Stakeholders:

Internal

  • Local and Global Crossfunctional teams
  • Supply Chain, Finance, Customer Development
  • Local marketing expert team (Market Research, Digital, etc)
  • Global Brand custodians
External

  • Customers, Creative and Media agencies

What's in You:

  • Bachelor's Degree in Marketing or equivalent.
years' work experience in brand/product management/marketing, preferably in the consumer goods industry.

  • Proven experience in codeveloping and implementing effective and integrated brand plans.
  • Healthy obsession with consumer understanding; completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
  • You are excellent in communication channel management with an integrated program of brand communication in the most costeffective way.
  • You are equipped with media understanding, particularly in digital marketing and knowhow.
  • You are experienced in proven project and budget management.
  • You are knowledgeable in endtoend marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations.

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