Assistant Brand Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands.

Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.

Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II.

We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry.

At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position Purpose:


The Assistant Brand Manager will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand's guidelines to support and achieve the sales plan.

Together with the Business Manager, this role will oversee, orchestrate and execute the brand's business growth via in-store execution, digital marketing, PR, social media, and retail execution, creating a consistent and engaging brand experience that is consumer focused.


Responsibilities:

  • Develop and implement gotomarket channel marketing plan including promotion, animation partnerships and consumer activations.
  • Perfect execution for new launches and marketing activations through building strong relationship with brand partners, retailers and agencies.
  • Collaborate internally with sales and demand planning team to ensure availability of products both online and offline platform.
  • Analyse potential opportunities for product range, positioning strategy, pricing and promotions.
  • Business and channel sales performance tracking and analysis, launch followup and action plan development.
  • Monitor market trends, consumer behaviour and competitors' activities to identify opportunities for brand growth.
  • Consolidate and update marketing team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
  • Responsible for forecasting of products and sampling for new launches and trade and retailer activities.
  • Management and tracking flow of product registration in Malaysia to ensure timely registration.
  • Implement doorbydoor marketing plan (CRM, events and promotions)
  • Define and develop CRM program for the brand to drive engaging brand communications.
  • Initiate and coordinate adhoc corporate assignments, where required.
  • Budget management: Responsible for full P&L

Requirements:

  • Have a tertiary qualification in Business Management, Finance or relevant specialisation.
  • At least 4 years of brand management and/or marketing experience in beauty and/or FMCG industry.
  • Digital agility along with good business insights to the industry and strong business acumen.
  • Good analytical skills, problem solver, selfstarter with an entrepreneurial spirit.
  • Strong understanding of the P&L of the business.
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let's grow together.

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