Commercial Learning Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Bayer Full time

Commercial Learning Manager

JOB PURPOSE:

  • Commercial Learning Manager position supports assigned Sales teams, Brands or Portfolio at Cluster level for Bayer's Pharmaceuticals Cluster
  • Indonesia, Malaysia, Singapore in building the capabilities & competencies of Frontline Sales Representatives (Medical Reps,
  • Key Account Managers & Retail / Channel Reps) and Sales Managers in order make each Customer interaction valuable to Customers and Bayer.
  • He / She will design and deliver impactful learning programs specific to MR and Sales Manager capability building, while also actively contributing to Brand / Portfolio squad's strategic planning and execution efforts.
  • This role requires flexibility and adaptability, as he/she will utilize skills to support various squad initiatives aimed at advancing portfolio performance.
  • He / She has experience working in a fastpaced, dynamic environment with frequent iterations, thriving in ambiguity and adapting to changing priorities.
  • The Learning The incumbent reports directly to the Head
  • Marketing & Commercial Operations.

YOUR ROLES & RESPONSIBILITIES:

  • Serve as a strategic business partner (key contact person) for Brand/Portfolio Squads to identify learning needs of Reps, FLSMs & SLSMs and create winning learning /training plans that enable implementation of strategic plans and achieve business goals
  • Actively support the Pharma business by delivering programs (both physical and virtual platforms) to build the capabilities & competencies of Sales Representatives, FLSMs and SLSMs to make each Customer interaction valuable to Customers & Bayer
  • Influence and advance the Coaching capabilities of FLSMs / SLSMs through structured interventions and driving process adherence
  • Leverage adult learning concepts to enhance and develop worldclass learning interventions and materials (print, web, audio, video, virtual, etc.) to improve the skills, capabilities & support for advancing product knowledge of stakeholders and executing Integrated Multi-Channel Marketing (IMCM) strategies
  • Create and maintain engaging learning materials, including eLearning modules, job aids, and performance support tools.
  • Sales coaching and performance management (for Sales Managers)

Utilize diverse learning methodologies, including:
Blended learning (online modules, in-person workshops) Coaching and mentoring On-the-job training

  • Review and evaluate effectiveness of training session delivery.
  • Coordinate monthly field visits with Sales Reps, FLSMs and SLSMs to ensure the cascade and implementation of delivered learning interventions, and share observations with their Line Managers and support with followup conversations (as required)
  • Analyze all data points relevant to training/learning focus definition, including but not limited to Veeva entries, Coaching reports and evaluations and Market Research Trackers
  • Maintain uptodate knowledge of pharmaceutical industry, Country healthcare systems, and learning and development concepts and their impact on the roles, responsibilities, and key competencies on sales functions and thereby contribute to holistic learning needs analysis process
  • Agile Marketing Support: Participate in Brand / Portfolio squads, actively contributing expertise and support to diverse initiatives related to portfolio performance.
  • Demonstrate agility and adaptability to evolving priorities and changing squad needs.
Collaborate effectively with Marketing and other squad team members, leveraging your unique skillset in areas such as:
Content creation and/or curation Marketing campaign support and execution

  • Data analysis and interpretation
  • Support the development and implementation of marketing initiatives that contribute to achieving portfolio performance goals.
  • Comply with local regulations, industry and Bayer's code of conduct at all times

YOUR SKILLS:

  • Bachelor's Degree in any discipline (Any advanced qualification is a plus).
  • Minimum 2 years of pharmaceutical training experience.
  • 3+ years of pharmaceutical sales experience
  • Sales Management / Marketing experience is a plus
  • Trainer/Faciltator Certification/Accreditation
  • Strong leadership, interpersonal, communication and team skills combined with excellent business acumen (planning, execution, Marketing & Sales knowhow) with a strong Customer focus Proven experience in creating online learning content and managing an LMS desirable
  • Energetic, Enthusiastic, Passion for training & people development, selfdriven and organized, ability to multitask & manage deadlines, and a willingness to work extensively in field
  • Excellent command of both oral and written English plus nativelevel command of local language
  • Knowledge of agile practices preferably in life sciences environment, has strong experience collaborating at all levels of leadership and with frontline salesforce
  • Strong interpersonal, communication and relationship development skills combined with excellen

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