Digital Go-to-market Lead

2 weeks ago

Subang Jaya, Selangor, Malaysia GSK Full time

Site Name:
Petaling Jaya Horizon Penthouse

Posted Date:
Aug

Primary Duties & Responsibilities:

Brand Strategy, Campaign and P&L Planning

  • Develops strategic plan for the select digital brands and products. Develops brand goals, defines, and reviews brand positioning and competitive differentiation, digital channels, and messaging in all aspects. Defines the strategy for digital campaigns and collaborates with relevant regional/global team (responsible for campaign execution) for successful campaign execution.
  • Leads P/L planning (including A&P spends) and budgetary control of the digital brands and its digital marketing and channels. Monitors sales performance to effectively market assigned products/services in collaboration with regional/global teams. Accountable for revenue/sales targets of DO brands and performance Tracking
  • Monitors, analyzes, and evaluates brand performance and customer feedback to generate new/innovative ideas to improve the brand performance and enhance the customer experience (CX)
  • Liaises with regional teams to devise strategies to drive engagement of digital brands and products, tracking conversion rates and driving ongoing timely improvements
  • Acts on content effectiveness insights to ensure an optimal mix of scientific / promotional / pull & push content for meeting the information needs of the target customers, with the right usability, design, and purposeful content

Cross-Functional Collaboration

  • Shares campaign requirements with relevant regional teams to support the delivery and execution of local brand strategy. Liaises with regional teams to design campaigns and collaterals for the product/service that are effective and appropriate for the target HCP segment.
  • Works collaboratively with the Business Unit Directors (BUDs), and Medical teams to incorporate local HCP insights & brand objectives/ performance goals in campaign planning.

Project Management & Support

  • Liaises with regional teams on an ongoing basis to design, execute, monitor and refine the campaigns for the DO brands. Formulates a clear and wellcommunicated project management plan for digital GTM execution. Initiates and supports the selected local activities to achieve digital impact and other relevant growth targets across brands

_ Why you?_
We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's Degree in Pharma, Sales, Marketing, or any other related discipline. MBA preferred. 8+ years of directly related or relevant experience, preferably in brand management, marketing, or customer engagement in pharmaceutical industry.
  • Preferred Certifications: Digital Marketing Certifications, Brand Management Certifications, Data Analytics Certifications, Project Management Certifications
  • Technical Skills: Brand Strategy & Management, Brand Marketing, Planning & Budgeting, Digital Campaign Management, Digital Channel Strategy, Customer Experience Management, Digital Marketing, Campaign Analytics & Reporting, KPI Tracking & Monitoring
  • Behavioral Skills: Collaboration, Impact and Influence, Stakeholder Management, Team Management, Effective Communication
  • Tools Knowledge: MS Office suite, Web Analytics tools like Google Analytics, CRMs like Veeva, Salesforce, Marketing automation tools like SFMC, Pardot

Why Us?


GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people.

While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.

We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be.

A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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