Fusion Digital Marketing Lead

2 weeks ago

Subang Jaya, Selangor, Malaysia F. Hoffmann-La Roche Gruppe Full time

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Role Purpose

As the Digital Marketing Lead, you are responsible for planning, implementing and monitoring digital marketing campaigns across all digital networks. You will lead and coach customer experience partner to create an innovation Roche value story for RDMY to achieve organizational goals. In this position, you will be in a key role to help shape and enable the RDMY strategy, and contribute to the overall Roche Diagnostics vision.

You demonstrate personal purpose around improving the healthcare ecosystem thinking from an enterprise level, beyond boundaries and borders, to bring the best possible outcomes to the health environment; creating better health outcomes for more patients faster, and by bringing a strong entrepreneurial mentality with outstanding partnering capabilities.

In this role, you will;-

Marketing

  • Analyses the evolving market environment, develops the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy, and ensures effective rollout of strategy to the marketplace.
  • Development of a Marketing Plan which outlines marketing initiatives for the products responsible.
  • KOL management and development, build testimonies and best practice sharing across internal and external stakeholders.
  • Strategic partnership with 3rd party vendors and medical associations, trade partners.

Digital Marketing

  • Responsible for the development of the overall digital marketing strategy
  • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display). Work with various content formats such as videos and other relevant formats.
  • Manage the creation and adaptation of relevant and engaging digital content for publishing onto various digital platforms.
  • Responsible for Malaysia website, evaluating metrics on website traffic and target audience
  • Conduct research on market intelligence and trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
  • Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
  • Cross functional collaboration with the sales and marketing team to execute and deliver Omni Channel engaging campaigns across multiple platforms and touchpoints.

E-Commerce

  • Responsible for the development and execution of the overall e-commerce strategy in alignment with RDMY goals and objectives.

Any other tasks or projects as assigned from time to time.

Who you are

You are someone who are/have:

  • Strong analytical, communication, interpersonal skills along with the ability to negotiate and move the issue to closure.
  • Entrepreneurial mindset and strong business acumen together with the ability to manage ambiguity and drive for results
  • An independent and a team player, has positive attitude and a willingness to learn
  • Professionally thrive and collaborate in a cross-functional environment.
  • Resourceful, detail-oriented, proven ability to meet deadlines in a fast paced environment.
  • Adaptability, conflict resolution, creative thinking – willingness to respond to challenges with an open mindset, turn obstacles into opportunities and the flexibility of looking at the same problems differently to find innovative ways to solve them.

Qualification and Experience

  • A professional certification or a Bachelor's Degree in Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
  • 3+ years of experience in developing and implementing digital marketing strategies.
  • A track record of successfully executed digital marketing campaigns will be a plus.
  • Good knowledge of all different digital marketing channels.
  • Good knowledge and experience with online marketing tools and best practices.
  • Consistent record of building collaborative relationships with peers and teams, helping cross functional teams address strategic opportunities and solve problems across the organization
Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.


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