Performance Marketing Executive

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia 16TWO Communication Labs Sdn Bhd Full time

Performance Marketing Executive


We are looking for a Performance Marketing Executive who will be primarily responsible for the management of digital accounts and diversifying the channel mix using paid social channels.

You will focus on campaign-specific results and drive our clients campaigns performances.

You need to be analytical, strategic, result-driven and geared towards top notch optimization for every campaign the agency is running for our clients.


In terms of experience we are looking for 2 to 3 years of experience in a digital marketing agency/ brand as performance marketing.

**Key Tasks:
- *
  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Constantly optimize marketing activities to improve return on investment
  • Allocate budgets and analyse and recommend modifications to ad spends
  • Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA)

Strategic Skills:

The position involves responsibility for the strategic direction of various marketing channels

This includes:


Setting up, managing, and optimizing campaigns and retarget them across verticals, such as SEM, display advertising, social media, content discovery platforms, etc.


  • Source and implement the most effective campaign optimization, which includes (but is not limited to) additional keywords, targeting strategies, ad creative performance insight, bidding strategies, etc.
  • Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing platforms to determine and make necessary adjustments to optimize marketing effectiveness and optimal ROAS.
  • Understand your products inside out and possess the ability to propose key mediums & strategies based on the client's marketing objectives and target audiences.
  • Oversee campaign budget pacing, scheduling, placements and targeting.
  • Use data & insights derived from analytics tools to track performance & behaviours across marketing touchpoints, to ensure budget efficiency and campaign effectiveness.
  • Develop hypotheses to propose and perform A/B testing or split testing to recommend further campaign optimisations
  • Leverage customer insights to better segment, target and reach potential customers
  • Explore & keep abreast of emerging technologies and developments in the digital industry

Collaborative Skills:

The Performance Marketing Executive must communicate and collaborate effectively across teams at various levels of the organization.

You especially work closely with the client servicing teams to set goals, campaign status, collaborate to produce channel-appropriate campaign briefs and creative assets and coordinate with vendors for online paid channels.


Technical Skills:


The Performance Marketing Executive must have the necessary practical experience & knowledge in order to navigate and monitor on-going campaigns across platforms, and identify key areas in which optimisations and improvements need to be applied.


These include, though are not limited to:

  • Proficiency in Microsoft suite of products, especially Microsoft Excel & PowerPoint for the purpose of exporting, tabulating, visual representation and interpretation of data.
  • Ability to navigate & interpret data and insights derived from tools such as Google Analytics, Facebook Insights, etc.
  • Knowledge and prior usage of ad management tools like Facebook Ad Manager, Google Ads and Tik Tok ads manager
  • Experience with Google Marketing Platform (Campaign Manager & DV360) or similar is a bonus.
  • Able to advise in implementation of Google Analytics and Event Triggers, Google Ads Conversions Tag, and Facebook Ads Pixel.
  • Able to set up custom conversions for ad platforms.

What else would we require from you?

  • Bachelor's degree in Marketing, Statistics, Business or equivalent.
  • Google Search Certified
  • Google Display Certified
  • Google Analytics Certified
  • Facebook Blueprint Buyer

Job Types:
Full-time, Permanent

Pay:
RM3, RM4,000.00 per month

Benefits:

  • Maternity leave
  • Parental leave

Schedule:

  • Monday to Friday

Application Question(s):

  • How many years of experience do you have with reporting?
  • Do you have any experience in media planning? If so, for how many years?
  • What other related experience or skills do you have?
  • Are you familiar with setting up ads on the following platforms? If yes, which ones?
  • Facebook
  • Google
  • Tiktok
  • Linkedin
  • Twitter
  • How many years of experience do you have with Google Analytics?

Education:

  • Diploma/Advanced Diploma (preferred)

Experience:

  • Marketing: 2 years (preferred)

Language:

  • English (preferred)
  • Bahasa (preferred)

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