Manager - Marketing & Communication (Customer

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time
Manager - Marketing & Communication (Customer Journey)

If you are looking to excel and make a difference, take a closer look at us...

  • Act as the key analytics partner to business to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution.
  • Perform in depth investigation via hypothesis creation, deep dive analysis to prove or disprove hypotheses and uncover new insights and solutions that are meaningful and actionable to guide decision making and develop business strategy.
  • When applicable, collaborate closely with Data Scientists from the Data Science Lab by providing business insight, context and direction during the AI/ML model development stage.
  • Translate AI/ML findings into business language and build a storyboard to present findings, recommendations and action plan.
  • Validate analysis and / or AI/ML model findings by piloting journeys, either in batch or in real time to a selected test group of customers.
  • Review and evaluate campaign requests and performance to provide structure to campaigns in order to reduce ad hoc demand and improve resource and time management.
  • Perform monthly campaign performance reviews and provide recommendations for continuous improvement to senior management and business owners.
  • Support the real time continuous marketing effort by uncovering new business opportunities for cross sell, upsell and attrition via continuous analysis and monitoring of customer behavior over time.
  • Act as the key business partner to product managers and provide guidance and advice to stakeholders across the bank (touchpoints and products) to develop engaging and relevant content for campaign creation to drive optimal response.
  • Develop, maintain and improve on campaign trackers to aid in campaign performance reviews as well as analytic marts to improve speed of analysis.
  • Constantly look out for ways to enhance the data available by combining primary and secondary source data as much as possible to enrich analysis capability.
  • Create a collaborative work environment within the team to share data, scripts, results and findings of campaigns, etc to drive process efficiency and maximize value.
  • Clearly express ideas, methodology, results and recommendations orally, in writing and through insightful reports and graphic illustrations to peers and management.
About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage.

Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Job ID JR

  • Kuala Lumpur, Kuala Lumpur, Malaysia HR TAG SDN. BHD. Full time

    Our Project Management team enables and executes great work in the smartest way possible. We are passionate about transforming ideas into results, as we constantly negotiate, organize and understand the ever-changing landscape of digital marketing and technology. To help with this, we're looking for an outstanding Associate, Project Management - a digital...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Meliá Kuala Lumpur Full time

    Create a public relations strategy for the hotel based on its marketing objectives. Develop, manage, organize, and coordinate all marketing activities including advertising, branding, marketing communications, brand management, promotions, digital marketing and social media management. To post hotel promotions on a daily, weekly, or monthly basis across all...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Meliá Kuala Lumpur Full time

    Create a public relations strategy for the hotel based on its marketing objectives. Develop, manage, organize, and coordinate all marketing activities including advertising, branding, marketing communications, brand management, promotions, digital marketing and social media management. To post hotel promotions on a daily, weekly, or monthly basis across all...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Bureau Veritas Full time

    Our people are ambitious and humble, believing in what they do and convinced that our purpose is shaping a world of trust. With responsibility and openness, they daily serve our clients in 140 countries, to bettering society. Across all our businesses and countries, each one of our people leaves their mark in shaping society.> We believe that leaving a mark...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Talent Houz Consulting & Services Full time

    Salary Range: RM10000-RM15000Responsibilities:To promote both the International School and the International Primary School locally and internationally to contribute significantly to recruitment and consequent roll growth.To work together with the respective Principals and CEO to devise annual marketing strategies.To administer the annual budget for...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Pelaburan MARA Berhad Full time

    MANAGER, MARKETING COMMUNICATIONS KEY RESPONSIBILITIES Assist in planning and conducting advertising and promoting activities as well as assisting in publishing promotional materials for the organizationPlan and coordinate media release and media conferences through local media for the public regarding the development of programs and product of the...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at usJob Purpose Summary:Functional Job Responsibilities: Lead a team of analysts to produce endtoend business campaigns, from campaign proposal to fulfilment & monitoring, with every proposal tying back to a main objective of producing variations in customer journeys based on analytical...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Park Hyatt Kuala Lumpur Full time

    SummaryYou will be responsible for the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting associate, guest and owner expectations. The Marketing Communications Manager is responsible to develop, implement, monitor and evaluate the hotel's marketing communications strategy, including...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Marriott International, Inc Full time

    Job Number Job Category Sales & MarketingLocation Le Méridien Kuala Lumpur, 2 Jalan Stesen Sentral, Kuala Lumpur, Wilayah Persekutuan, Malaysia VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Marketing Communication Manager will implement and execute the annual hotel Marketing Plan, ensuring timely...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Maxlivin Bio Sdn Bhd Full time

    JOB OVERVIEWJOB DESCRIPTION Develop and implement the marketing promotion budget and business plan. Develop and produce highquality, persuasive content for marketing materials, including social media updates, website content, and etc. Creating and managing all marketing materials and collateral in line with brand direction. To ensure consistency on corporate...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThe company is a successful IT hardware & software distributor company who has a strong presence within the entertainment industry. With over a decade of experience, the company has been recognised in the Asia region as a bold, innovative IT solutions provider.Their services include Software Development, Electronics Engineering Services,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThe company is a successful IT hardware & software distributor company who has a strong presence within the entertainment industry. With over a decade of experience, the company has been recognised in the Asia region as a bold, innovative IT solutions provider.Their services include Software Development, Electronics Engineering Services,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

    about the companyThe company is a successful IT hardware & software distributor company who has a strong presence within the entertainment industry. With over a decade of experience, the company has been recognised in the Asia region as a bold, innovative IT solutions provider.Their services include Software Development, Electronics Engineering Services,...


  • Kuala Lumpur, Kuala Lumpur, Malaysia MAXLIVIN BIO SDN BHD Full time

    _JOB OVERVIEW_- JOB DESCRIPTION_ Develop and implement the marketing promotion budget and business plan. Develop and produce highquality, persuasive content for marketing materials, including social media updates, website content, and etc. Maintain a consistent brand voice and messaging across all communication channels, ensuring brand guidelines are adhered...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Ideal Reliance Sdn Bhd Full time

    We seek an experienced Marketing and Communications Manager to deliver innovative and relevant communications and marketing campaigns upholding our brand values, leading to more support for our mission.REQUIRED COMPETENCIES Communication and Presentation skills: Confidence and eloquence in presentations to our stakeholders and potential partners. Able to...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time

    If you are looking to excel and make a difference, take a closer look at usKey ResponsibilitiesPublic Relations Work with Business and Support Units to develop and maintain a proactive media relations plan and activities Build relationships with stakeholders, especially the media to advance the visibility and goals of the Banking Group and ensure the media...


  • Kuala Lumpur, Kuala Lumpur, Malaysia BRIGHT LANGUAGE CENTER Full time

    To manage the development and implementation of marketing and enrolment strategies to achieve enrolment targets and other admissions related KPIs in assigned BRIGHT LANGUAGE CENTER. This is achieved through collaboration with BRIGHT Marketing support services, school in-house teams. The Marketing & Communication Manager is responsible for development, growth...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Meliá Kuala Lumpur Full time

    Create a public relations strategy for the hotel based on its marketing objectives. Develop, manage, organize, and coordinate all marketing activities including advertising, branding, marketing communications, brand management, promotions, digital marketing and social media management. To post hotel promotions on a daily, weekly, or monthly basis across all...


  • Kuala Lumpur, Kuala Lumpur, Malaysia Pan Pacific Hotels Group Full time

    MalaysiaPARKROYAL COLLECTION Kuala LumpurSales & MarketingJob Grade:Full TimePARKROYAL COLLECTION Kuala Lumpur puts you in the enviable heart of Kuala Lumpur's Golden Triangle, where shopping, entertainment and commerce all come together.Step outside our doors and experience a variety of food, available around the clock. Choose from a wide spectrum of...