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Channel Marketing Manager
1 week ago
Key Responsibilities:
- Fully responsible for the design, analysis and identifying of the annual/long term Off Trade channel strategy for Modern Off-Trade and Traditional Off-Trade and the subsequent execution of these plans which meets brand (s), volume and profit objectives
- Ownership and continuous refinement of channel segmentation and prioritisation leveraging on customer and shopper insights, select key shopper drivers across subchannels in the offtrade channel (define Picture of Success), and produce an action plan to realize the Picture of Success.
- Lead in initiating adhoc opportunities and plan activities in potential channels and accounts (as and when required by the business) to further optimize performance in the Off Trade channel.
- Ensuring all actionable strategies and initiatives are executed through the most effective and efficient utilization of budgets and resources in order to achieve company's commercial objectives
- Work closely with brand marketing, sales teams and other cross functional departments in driving consumer and customer plans through the Offtrade channel
- People management (coach, guide and develop)
Key Requirements:
- Bachelor's Degree or equivalent, in Business, Economics, Marketing or equivalent
- Minimum 8 years working experience in FMCG industry (Trade Marketing experience is mandatory, frontline Sales experience is a bonus), with at least 2 years of people management (direct or indirect)
- Functional Skills: Analytical skills, Attention to detail, Stakeholder & People Management, Presentation skills, Team player, Proactiveness, Customer & Shopper Centric
- HEINEKEN Behaviours: Connect, Deliver, Shape, Develop
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