Brand Marketing Executive

1 week ago


Kuala Lumpur, Kuala Lumpur, Malaysia Agensi Pekerjaan Ideal Reliance Sdn Bhd Full time

Job Details

  • Location: Kuala Lumpur
Contract Duration: 12 months (renewed/extended based on business needs.)

  • Working Hours: Monday
  • Friday, 9am 6pm (hybrid)
  • Offered Salary: Up to RM 5,000

Role and Responsibilities

JOB PURPOSE:

  • This position is designed to help develop and implement effective brandbuilding strategies across multiple touch points.
  • To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives.

PRINCIPAL ACCOUNTABILITIES:

  • Understand consumer & trade landscape for Engine Oil Products.
  • Analyzing data to report on brand growth. Prepare reports on brand performance and sales.
  • Support E2E i.e. integrated marketing campaign, consumer activation, media launch, agency and supplier management, integration with indirect channel & retail, premium & POS ordering and delivery and ensure smooth execution in trade, premium inventory tracking.
  • Support in working together with trade and marketing manager on BTL / Trade activations.
  • Lead development and implementation of subprojects / short term execution plans.
  • Maintain up
- to-date brand maps, pricing strategies, market-relevant list prices and floor prices. Also, track competitive review along with distributors and agencies.

  • SP&A management, PR/PO/Invoicing, signing of MBA, premiums management.
  • Lead activations with key brand campaigns and promotions for well rounded integration
- to deliver business growth.

  • Support marketing team on roadshows and events.
  • Analyze industry, competition and market trends.
  • Coordinates with all brand sponsorship/contract and administrative matters.

KEY COMPETENCIES & REQUIREMENTS

  • Leadership attributes
  • Growth, Authenticity, Collaboration, Performance.
  • Well versed in Excel & Analyzing numbers.
  • Commercial mindset & Analytic skills.
  • Organizational skills, experience meeting tight deadlines.

Job Type:
Contract

Contract length: 12 months

Pay:
Up to RM5,000.00 per month

Education:

  • Bachelor's (required)

Experience:

- marketing campaigns: 3 years (preferred)
- stakeholder management: 3 years (preferred)

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