Brand Executive

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands.

Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management.

Since 1986, the company has partnered the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II.

We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry.

At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shape the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets.

Why Join Us?
At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Key Responsibilities:

  • Plan and execute brand & business objectives; KPI's.
  • Lead business analytics consumer profiling, sales analysis, market share analysis & competitor reviews to interpret & strengthen brand strategic plans & objectives.
  • Develop and execute integrated marketing plans from product launches, promotions and media engagement to grow and build brand leadership.
  • Develop and implement brand communication plans ensuring consistent brand messaging and positioning.
  • Develop & lead digital & social media strategies to increase brand engagement.
  • Develop & drive brand merchandising guidelines & adhered across all different retail channel distribution.
  • Develop and execute customer loyalty programs and innovation campaigns to maintain profitable relationships with key customers and drive higher retention rates.
  • Design, collect and analyze customer satisfaction and feedback.
  • Monitor and review effectiveness of brand campaigns and loyalty programmes.
  • Manage brand A&P, P&L, forecasting and optimize brand investments.
  • Be 'hands on' and independently lead the brand by working closely with cross functional teams from sales team, finance and operations to achieve brand objectives.

Requirements:

  • University degree in marketing or related business.
  • FMCG experience, critical to success with at least 2 to 5 years in a reputable FMCG company managing a brand.
  • Experience managing skincare/ fragrance brand an added advantage.
  • Strategic mindset, analytical & insights driven to create opportunities.
  • Strong communication & interpersonal skills, bilingual (English & Bahasa).
  • Team player, self confident with strong leadership qualities.
  • Independent & Innovative, multitask and good time management skills.
  • A gogetter with an attitude to outperform and deliver excellent results continuously.
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let's grow together.

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