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Brand Director

3 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia EBC Group Full time

Overview:

A Brand Director is responsible for developing and executing strategies that strengthen a company's brand presence and equity.

This role involves a combination of strategic thinking, creative direction, and leadership to ensure that the brand resonates effectively with the target audience.


Key Responsibilities:

  • Set clear goals for the brand, aligning them with overall business objectives.
  • Conduct thorough market research to understand industry trends, consumer behavior, and competitive landscapes.
  • Develop a unique and compelling brand positioning that differentiates the company from competitors.
  • Oversee the development and maintenance of a consistent visual identity, including logos, design elements, and brand aesthetics.
  • Craft and communicate a cohesive messaging strategy that reflects the brand's values, mission, and value proposition.
  • Work closely with crossfunctional teams such as marketing, product development, and sales/BD to ensure brand consistency across all touchpoints.
  • Provide creative direction to design and content teams, ensuring alignment with the brand strategy.
  • Manage external communications, including advertising campaigns, public relations, and social media, to enhance brand visibility.
  • Collaborate with internal stakeholders to develop and maintain brand guidelines, ensuring brand consistency across all regions and markets.
  • Ensure brand compliance across all marketing and communication materials, both online and offline
  • Utilize analytics and datadriven insights to evaluate brand performance and make informed strategic decisions.
  • Drive innovation in branding strategies to stay ahead of market trends and maintain relevance.
  • Lead rebranding initiatives when necessary, adapting the brand to changing market conditions or business strategies.
  • Implement preventive measures to mitigate brandrelated crises.
  • Ensure that the brand promises align with the overall customer experience.
  • Incorporate customer feedback into brand strategies to enhance satisfaction and loyalty.
  • Provide regular reporting and analysis on brand performance and campaign effectiveness.

Requirements:

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Possess a global perspective and be able to position the brand in opposition to competitors on an international scale.
  • Develop a precise understanding of EBC's business and branding to support the success of the Business Development team.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience in identifying target audiences and devising effective campaigns.
  • Excellent understanding of the full marketing mix.
  • Strong analytical skills partnered with a creative mind.
  • Datadriven thinking and an affinity for numbers.
  • Excellent communication and leadership abilities.
  • Indepth knowledge of market trends and consumer behavior.