Brand Marketing Director

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia ZALORA Group Full time
Brand Marketing Manager

We are seeking a seasoned brand marketing professional to drive transformation and lead the development of inspiring, distinctive, and market-leading Zalora marketing activity. As the brand guardian, you will ensure our Zalora credentials are embedded across all customer touchpoints in partnership with the creative teams.

Key Responsibilities:
  • Develop and execute seasonal insights-driven brand communication to meet cross-functional objectives in partnership with Marketing Ops.
  • Lead the creation of inspiring, insight-led concept briefs and support the channel briefing process through Brand Creative to land impactful on-brand Zalora activity across the customer journey.
  • Collaborate with the customer insight and performance team to deliver and measure activity using data and analytics to inform all briefs and track results.
  • Develop and implement a comprehensive marketing strategy, coordinating regular reviews to optimize future activity in partnership with Marketing Ops.
  • Monitor and track the competitor and broader retail landscape, undertaking competitor reviews to ensure we remain ahead of our competitors.
  • Manage existing IPs and events, launching more digital-led initiatives to maintain brand awareness.
Requirements:
  • At least 7 years of experience in brand marketing.
  • Highly resourceful and able to mobilize various factions within a large company to deliver campaigns at record times with tremendous success.
  • Deep understanding of performance and quick adaptation to systems issues from both internal and external partners.
  • Ability to manage multiple projects simultaneously and adapt to rapid change and turnaround solutions.
  • Meticulous planner with familiarity with the e-commerce landscape and super apps.
  • Effective communication skills to ensure marketing messages are leveraged on all Zalora (and beyond) assets to achieve performance objectives.

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