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Conversion Rate Optimization

3 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Randstad Malaysia Full time

about the company
Your future employer is a top ecommerce company based in Singapore sells its own health supplements globally, aiming to improve lives and make a positive impact. They believe small actions matter and are dedicated to creating products that enhance well-being.

about the job
This role is 100% remote.

Reporting to the Head of Growth, this role involves leading a team to improve the company's e-commerce performance through strategic optimizations. The ideal candidate needs strong analytical skills, advanced HTML and CSS knowledge, and experience in A/B testing and team management.

Conversion Rate Optimization (CRO) is a technique aimed at enhancing the website's performance to boost the number of conversions. These conversions could be in the form of sales, leads, or any desired action taken by a website visitor.

Develop and execute comprehensive CRO strategies to increase website conversion rates: including A/B testing, usability testing, personalization activities and customer journey analysis.In collaboration with the SEO and content team, optimise website structure, content, and landing pages to improve organic search rankings and increase visibility across search engines.Regularly communicate with cross functional teams to gather ideas and translate into activities to inform the creation of quarterly roadmaps.Analyse website traffic, user behaviour, and conversion data to identify opportunities for improvement and implement effective CRO techniques. about you At least 4-5 years of experience in digital marketing with a good understanding and experience in conversion rate optimization.Proven track record of successfully managing CRO projects and improving conversion rates.Experience with A/B testing, multivariate testing, and CRO tools such as Optimizely, VWO, Google Optimize, or similar platforms.Familiarity with web analytics tools like Google Analytics, Adobe Analytics, and heat mapping tools.Experience with direct response marketing funnelsProficiency in HTML and CSS.Strong analytical skills with the ability to interpret data and provide insights.Proficiency in using data to drive decisions and optimize marketing strategies. how to apply
If this role interests you, please apply via the appropriate link attached. We appreciate all applicants but only shortlisted candidates will be contacted.
skills no additional skills required
qualifications no additional qualifications required
education Bachelor Degree