![Bosch ASEAN](https://media.trabajo.org/img/noimg.jpg)
Head of Offline Marketing Region Asia, Middle East
4 weeks ago
- Lead and develop Offline marketing strategies, tactics, and campaigns to implement Power Tools brand strategies on all offline touchpoints
- Oversee the Offline Marketing team for the Region Asia, Middle East & Africa
- Ensure consistent implementation of offline touchpoints across countries and achieve Marketing ROI
- Act as the main contact point, collaborating closely with Global Business Unit counterparts and the Regional Sales team to drive meaningful user & dealer interactions and enhance marketing & sales processes
- Create synergies by understanding country and market requirements, consolidating them, and developing tailored solutions to ensure efficient operations
- Base touchpoint management on regional user journey insights and comprehensive analysis of the market, competitors, and user behavior
- Collaborate with regional marketing & local sales teams to design & execute effective campaign strategies that yield measurable outcomes across all user & dealer touchpoints
- Represent the region in cross-Business Unit / regional offline touchpoint projects
- Ensure availability of offline marketing assets for ongoing campaigns in terms of quality, quantity, timeliness, and cost-effectiveness across the region
- Adapt global creative brand content effectively, localize and validate key content translations
- Streamline processes to drive results (e.g., ordering and logistics, minimize overstock of POSM materials)
- Manage PR, Events, Point of Sales Material, prints, and merchandise uniformly across the region to meet business requirements
- Ensure consistent deployment of brand message & design across touchpoints by collaborating closely with country marketing teams
- Effectively handle regional marketing budgets, monitor performance metrics and ROI to optimize resource allocation
- Relevant University degree (Bachelor, Master) in Business Administration, Commerce, Marketing, or a related field
- Demonstrated experience (minimum 4+ years) in marketing, channel management, preferably within the (power) tools industry or a related field
- Deep understanding of marketing principles, consumer behavior, and offline touchpoints such as PR, Events, Point of Sales Material, prints, and merchandise
- Experience in creating and executing marketing assets and activities
- Ability to communicate clearly and concisely, both verbally and in writing, collaborate effectively with cross-functional teams and external partners
- Confidently present goals and desired outcomes to leadership and cross-functional teams, influencing, advising, and negotiating to achieve results promptly
- Proficient in written and verbal English, knowledge of Chinese is a plus
- Leadership experience (minimum 2+ years) in managing teams and organizing: Capable of influencing stakeholders globally through interpersonal communication and collaboration
- Resourceful with a knack for anticipating and resolving issues collaboratively and proactively
- Strong numerical skills to analyze data, identify trends, and measure program success for optimal results
- Experience in managing marketing budgets and related KPIs
- Adaptability and a willingness to learn about new technologies and industry best practices
- Proficiency in Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.)
- Self-sufficient, detail-oriented, with independent working capabilities
- Flexible work environment
- Various benefits allowances
- Discounts on Bosch products for employees
- Associate Development programs @ BOSCH
- An inclusive working environment that values diversity
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