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Senior Search Planner

2 months ago

Malaysia M&C Saatchi Performance Full time

M&C Saatchi Performance is a global digital media agency leading the evolution of media buying. We work closely with brands to grow and engage their customer bases through effective, measurable, and evolving media strategies. Our team are the minds behind the machines, the core of our business that provide the human layer of insight needed to deliver our outstanding results. We speak with clarity in a data-driven, jargon-filled industry to build long-lasting relationships with our clients.

Responsibilities
  • Grow paid search activity for all APAC clients
  • Conduct SEM audits on new clients and develop paid search proposals and plans
  • Implementation of SEM strategy across APAC clients
  • Ensure SEM best practices are in place
  • Campaign monitoring and optimization is done on a regular cadence and ensure that campaigns are working towards defined KPIs set by client
  • Deliver weekly reports and post campaign reports that include insightful learnings and actionable next steps
  • Engage with clients on a regular cadence on search performance, areas of improvements and recommendations
  • Test various automation tools and scripts to improve SEM performance or team efficiencies
  • Support associate director with new business development efforts for clients looking for search strategy and expertise
  • Provide direction to junior staff, managing their workload and providing support where needed
  • Managing and developing direct reports
Requirements
  • 3+ years experience in Paid Search Marketing within an agency
  • Proficient Knowledge of:
    • Google SEM
    • Google SA360
    • Google Ads Editor
    • Apple Search Ads (bonus)
    • Google Shopping (bonus)
    • Adwords script (bonus)
  • Knowledge of reporting tools; Hands on experience with MS Office a must, Experience with data visualization platforms such as Datorama a plus
  • Highly numerate and an ability to analyze results and derive insights from data
  • Good communication (both written and verbal) and people skills
  • A desire to work in fast-paced, quickly changing, technology-focused industry
  • Self-starter, committed to achieving results
  • Ability to problem solve and proactively seek solutions that improve team efficiency
  • Exceptional attention to detail with the ability to multi-task and meet deadlines in a fast-paced environment
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