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Digital marketing executive

3 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Ipsos Business Consulting Full time

DIGITAL MARKETING EXECUTIVE - IIS APAC SELECT A RUBRIC About us Who we are Our history Key figures Management Values Taking responsibility Privacy & Data Protection Online Data Quality Matters Investors Careers About the Role: As a Digital Marketing Specialist at Ipsos, you will play a crucial role in planning, executing, optimizing & reporting our digital advertising campaigns across social media & search engine.

You will collaborate with your team lead & other teams to develop effective strategies, and execute ad campaign, analyse campaign performance, and ensure the maximum ROI.


Responsibilities:

  • Execute and optimize media campaigns, focusing on traffic generation and maximizing return of investment (ROI)
  • Negotiate and purchase digital advertising space on various platforms, ensuring optimal placement, cost-effectiveness & high-quality positioning.
  • Collaborate with teams to create compelling and engaging campaign ad creatives that resonate with the target audience.
  • Monitor and analyze the performance of digital advertising campaigns, making data-driven recommendations for optimization.
  • Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices

Qualifications:

  • Minimum of 2 years of working experience in digital media buying.
  • Fresh graduates with relevant internship or project experience are also encouraged to apply.
  • Experience working in a digital marketing agency is a plus.
  • Strong understanding of digital marketing channels, including display, social media & SEM Proficiency in programmatic advertising is a plus.
  • Analytically inclined individual with advanced proficiency in utilizing data-driven insights, particularly in Excel.
  • Creative mindset with the ability to contribute to the development of effective ad creatives.
  • Quick learner with the ability to adapt to new tools and technologies rapidly.