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Senior Growth Marketer

3 months ago

Malaysia TROOPERS Full time

This job is for a Product Growth Specialist at TROOPERS, focusing on marketing automation, digital growth, SEO, and data-driven optimization. You might like this job because it involves developing and executing strategies for user acquisition, engagement, and retention across B2B and B2C segments.

RM 8K - RM 10K

Full-Time

few days ago

Job Description

The Product Growth Specialist at TROOPERS will be responsible for developing, executing, and optimizing comprehensive product-led growth strategies to drive user acquisition, engagement, and retention across both B2B and B2C segments. This role will report to the Head of Product and work closely with cross-functional teams to achieve company growth objectives.

  • Design and implement automated onboarding sequences for new user and client activation.
  • Develop engagement and re-engagement campaigns to increase active users and prompt inactive clients.
  • Utilize push notifications, in-app messages, email campaigns, and CRM tools for user and client engagement and retention.
  • Segment users and clients to deliver personalized content and offers.
  • Implement lead nurturing strategies to convert prospects into clients.

Digital Growth and Content Management:

  • Manage and optimize organic & paid digital campaigns across platforms.
  • Oversee content marketing efforts, including blogs, case studies, whitepapers, landing pages, and social media.
  • Maintain a content calendar for consistent marketing messages.

Email Marketing:

  • Plan, execute, and optimize email campaigns for user acquisition and retention.
  • Conduct A/B testing on email components to improve open and click-through rates.
  • Monitor email performance metrics and implement strategies for better deliverability and engagement.

SEO and Website Management:

  • Conduct keyword research for organic growth opportunities and optimize website content for search engine visibility.
  • Develop a backlink strategy to improve search rankings.
  • Ensure the website is user-friendly, up-to-date, and optimized for conversions.
  • Build a scalable landing page strategy for campaigns and SEO.
  • Analyze website performance and implement CRO techniques.

Growth Campaigns and Performance Monitoring:

  • Plan and execute marketing campaigns aligned with company goals.
  • Coordinate cross-functional efforts for campaign consistency.
  • Set measurable goals and track progress.
  • Track KPIs across all marketing activities to assess effectiveness.
  • Use analytics tools to generate insights and identify growth opportunities.
  • Report on performance to senior management.

Data-Driven Optimization:

  • Conduct cohort analysis to understand user behavior and lifetime value.
  • Implement and analyze A/B tests to refine marketing strategies and tactics.
  • Use predictive analytics to forecast trends and inform strategic planning.
Job Requirements
  • 3+ years of experience in product growth / growth marketing, digital marketing, or a related field, with a proven track record of driving user acquisition and engagement.
  • Bachelor's degree in Marketing, Business, or a related field. Advanced degree or certification in Growth Marketing is a plus.
  • Currently residing in Malaysia and holds Malaysian citizenship.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Salesforce), and analytics platforms (e.g., Google Analytics, Mixpanel).
  • Strong data analysis capabilities, with the ability to interpret complex data sets and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content and present insights to stakeholders.
  • Highly motivated and capable of working independently with minimal supervision.
  • Excellent interpersonal skills.
  • Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
Skills
  • Data Analysis
  • Interpersonal Communications
  • Marketing Automation
  • Google Analytics
  • Customer Relationship Management (CRM) Software
Company Benefits
  • Flexible Working Hours: TROOPERS offers flexible working hours to accommodate diverse lifestyles.
  • Dynamic Work Culture with Real Impact: TROOPERS fosters a dynamic work culture that thrives on innovation and collaboration. The best idea wins
  • Competitive Leave Entitlement: TROOPERS offers a competitive leave structure, including Flexi-Fridays for a better work-life balance.
  • Accelerate Your Growth: Your career and personal growth is our priority and we ensure that in our fast-paced environment.
  • A BetterPlace company: Part of Asia's largest Human Capital SaaS platform.
  • Regional based local company: We are expanding fast, and there are travelling opportunities.
Company Profile

TROOPERS, a BetterPlace company, envisions positively disrupting the part-time, freelance, and gig worker culture through technology. Based on our core values of Accountability, Legitimacy, and Transparency, our company focuses on increasing accountability in performance output, providing a trustworthy and safe ecosystem for job seekers in the gig economy, and transparency in what we do.

Our people-first strategy is enabled by our proprietary tech platform, enabling us to capture the entire ecosystem of the frontline workforce hiring. We always look for ways to push the boundaries of limitations by being innovative and by going the extra mile.

We are a seasoned team of experts with presence in Malaysia, Singapore, Indonesia, Thailand, Philippines, Vietnam, India, and the Middle East, and as we grow our presence in Asia and globally, TROOPERS is continuously looking for new talent to grow the company with.

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