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Digital Product Manager

2 months ago

Malaysia Coca-Cola Beverages Singapore, Malaysia & Brunei Full time

About Us

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Do You Thirst for Growth, Learning, and More?

At Coca-Cola Beverages Singapore, Malaysia & Brunei, we are committed to the well-being and professional growth of our employees. We believe that when our people thrive, so does our business. Join us on a journey of holistic wellness and personal growth. Together, let's create a culture where every individual can flourish and make a positive impact on the world. Welcome to Coca Cola SIMA, where you matter

As the Product Manager – Analytics & Recommendations,

You will be the digital superstar who will continue our digital transformation agenda to become a best-in-class digital enterprise.

We are looking for a knowledgeable and dynamic Analytics Product Manager with strong Agile management experience to lead new digital product development for analytics, build data analysis & models that will elevate the effectiveness and capability of the Commercial team and identify global, relevant product innovations & adaptations.

The successful candidate will have an extensive background in data engineering and data cience, and a strong understanding of algorithms, analytical modelling, APIs and integration. Experience in FMCG/CPG industry is vital as you will be one of the key drivers of our Digital agenda with the commercial teams.

What you will be doing:

Lead Digital Product Development for Analytics:

  • Perform Customer & Commercial Analysis & Discovery to understand the customer and market trends and pain points including current level of adoption.
  • Collaborate and align with the Commercial & IT team, Data & Analytics, external partners to produce a common and agreed-upon product roadmap that includes new features, CR's, and any product enhancements.
  • Digital Product Roadmap (Demand Capture Pillar). End-to-end management of platform features & processes from ideation to delivery for an ongoing business at scale. Manage the product roadmap for commercial analytics, including prioritization of features, working with IT to detail user stories, and user testing.
  • Strategizing the product roadmap for Digital Capabilities (Demand Generation Pillar). Including but not limited to sales & distribution analytics, Marketing Automation, Personalization, Recommendation, Coupons, Promotions, Segmentation, Google Analytics, Google Tag Manager etc
  • Understand advanced practices of digital marketing, emerging customer data tools, personalisation tactics and how these translate into customer acquisition, retention and loyalty.
  • Defining the long-term vision for the products while driving the day-to-day activities.

Build Data Analysis & Models:

  • Balance user-, design-, and business-oriented goals while continually striving to improve the overall customer and user experience.
  • Build business cases for data use cases to drive business towards the O2O (Offline-to-Online) business model.
  • Develop and maintain Data use cases and models e.g. single recommendation engine (customer-centric) for serving retailers across all channels covering all relevant data sources
  • Carry out Data Analysis as needed to generate insights and drive informed decision-making.
  • Defining end-to-end processes for the products from ideation to implementation and setting up robust success metrics to track & pivot and help quantify value benefits.
  • Collaboration with commercial & operations teams to embed the dashboards and tools in a diverse set of markets & own the adoption of the relevant products.
  • Gather insight from NPS and customer feedback as well as data and analytics to support decision-making
  • Extensive interaction and collaboration with cross-functional teams and external vendors.
  • Maximise the use and power of existing online data such as eB2B, behavioural data, external online retailer data and offline data such as SFA, DMS, IRED, Route Optimization, Loyalty, Supply Demand planning, Trade Promo Optimization, Nielson ND & Market Share, and weather.

Identify Global Relevant Product Innovations & Adaption:

  • Build commercial analytics capability with sales capability teams.
  • New trends in digital & analytics products around the globe which can be adapted in analytics products in our market

Qualifications

You will need to have:

  • More than 6 years of solid experience in Digital product management, data science & analytics development
  • Ability to combine functional expertise with a strong entrepreneurial spirit, a relentless focus on results, and a great ability to create cross-functional integration with a very high sense of flexibility and understanding of cultural differences.
  • Ability to lead the development of new analytics products & solutions with the Commercial, RGM, RTM, Trade Marketing/Point of Sales team, and Sales heads, providing appropriate fact-based arguments, keeping a continuous improvement culture in the trade.
  • Ability understand the available tools and solutions for enabling advanced analytics automation through a platform like Power Bi, CRM, SFA, eB2B, Google analytics, and Performance Marketing tools understanding is required to enable the overall digital ecosystem.
  • Ability to understand new technology and trends to adapt in digital solution with right adaptation opportunities and business ROI.

Specific skills & competencies required:

  • Digital product management
  • Digital & Ecommerce analytics
  • Digital transformation
  • Commercial understanding
  • Performance marketing tools knowhow
  • Digital analytics and automation expertise
  • Knowledge of Data Lake, Power BI/Tableau or any other data analytics platform
  • Integration expertise of Firebase, Google Analytics
  • Understanding of Big Query, SQL advanced expertise
  • Strong understanding of common analytical models and algorithms
  • Sales operations/RTM/logistics basic processes
  • Business Acumen

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture grounded in our company purpose, to refresh the world, and to make a difference.

We act with a growth mindset, take an expansive approach to what is possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile - and value how we work as much as what we've achieved.

We believe that our culture is one of the reasons our company has continued to thrive for over 137 years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national, origin, religion, sexual orientation, gender identity, and/or expression. When we collect your personal information as part of a job application or offer of employment, we do so by industry standards and best practices and in compliance with applicable privacy laws.

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