Senior Data Analytics Manager

2 months ago


Malaysia Classy Wheeler Limited Full time

Candidates with less experience will be considered as Data Analytics Manager (BI/CRM).

Responsibilities


• Develop and prepare regular and ad-hoc management reports to facilitate the business decision making process

• Translate business challenges and opportunities into proposition for data analysis

• Analyze business data and trend to alert management the business environment and segmental customers behavioral changes germane to business strategy

• Lead analytical projects to support portfolio analysis, customer analysis performance tracking, churn analysis as well as profitability analysis of various products, channels and customer segmentation strategies

• Develop and refine occasion bases modeling to help business units better understand our customers and industry trends

• Participate in database development projects to enhance management information quality and productivity

Job Requirements


• University degree in Statistics; Quantitative Analysis for Business; Master of Finance or other related disciplines

• Minimum of 8 years of relevant working experience in business intelligence, customer analysis, customer segmentation, data segmentation or related fields

• Solid experience in using analytics to drive business / marketing results, transforming data to actionable insight and recommendation

• Practical experience of any CRM Package (Configuration, Customization)

• With solid experience of event triggers, campaign process management, application of CRM solutions in the context of the customer life cycle management across multiple distribution channels

• Experience in real-time lead decisioning/ large-scale CRM solution implementation is preferred

• Experience of working with a wide range of data sets, including transactional, behavioral, web and research data

• Experience in web analytics methodologies, such as experimentation, A/B testing, competitor and market analytics, online surveys, customer research etc. to optimize booth online and offline digital campaigns

• Experience in using different web and social media analytics tool (i.e. Google Analytics, Omniture, Hootsuite, Sprout Social etc.)

• Extensive experience in advanced analytics such as customer segmentation, predictive modelling, association analysis, time series analysis etc.

• Excellent knowledge of MS Excel for analysis and presentation of data and statistics

• Deep intellectual curiosity and superior analytical skills with data mining and data modeling experience

• Strong business senses, communication and presentation skills

• Project management experience and attention to details

• High proficiency in Microsoft Office applications is required

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