Senior Manager, Marketing Analytics

Come join our community of builders, dreamers and doers; people who share the collective belief that every person – no matter what their circumstance – should have a place to call home. It's a bold dream and we need an emboldened team to make it happen.

We're looking for hustlers, pragmatists and straight-shooters. If you thrive on 'walking the walk', rolling up your sleeves and getting deep into the action – come be a part of the Guru team. PropertyGuru is a place where you can be yourself, and where you can make a real difference at the same time. #KeepItReal and #MakeIt Real.

• Sales Capability Development Specialist (1)

Make A Real Difference at PropertyGuru.
Real Aspirations. Real People. Real impact.

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 41 million property seekersto connect with more than 63,000 agentsmonthly to find their dream home.PropertyGuru empowers property seekers with more than 3.2 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.

was launched in Singapore in 2007 and since then PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 15 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio of leading property marketplaces across its core markets; award-winning mobile apps; mortgage marketplace, PropertyGuru Finance; and a host of enterprise solutions now under PropertyGuru For Business, including a high-quality developer sales enablement platform, FastKey, DataSense, ValueNet, Awards, events and publications across Asia.

Responsibilities:

As a Senior Manager of Marketing Analytics, you will play an instrumental role in shaping our marketing strategies and decisions across multiple channels and markets through data-driven insights, analytics solutions and frameworks. You'll have the exciting challenge of decoding complex consumer behaviors, crafting user segmentation models, implementing advanced measurement frameworks, championing experimentation practices, and optimizing our marketing ROI.
This role offers a unique blend of strategic thinking, technical expertise, and leadership that will challenge and excite you every day. You'll be the bridge between complex data and actionable marketing decisions, working closely with cross-functional teams to influence our marketing strategies, from user acquisition to engagement to value optimization. You'll have the opportunity to build and mentor a high-performing team of analysts, elevating the impact of marketing analytics across the organization.
This is a regional role that offers the opportunity to work with multiple businesses and teams that are spread across markets (SG, MY, VN, TH) in Southeast Asia where PropertyGuru group operates in, providing a birds-eye of how consumers, customers and teams across markets interact with our products and businesses. If you're passionate about leveraging data to drive marketing excellence and are ready to make a significant impact in a dynamic, fast-paced environment, this role offers the perfect blend of challenge, innovation, and leadership opportunity.

• Consumer Insights & Metrics: Develop a thorough understanding of our product, business and marketing objectives & strategy; leverage the same to define and measure the right
• User-Level & Campaign-Level metrics that could serve as key inputs to marketing strategy evolution and good leading indicators to business and user outcomes. Conduct detailed analyses of consumer/customer behaviours and journeys across all products, devices, channels, and markets to unearth critical insights and opportunities
• Cross-functional Collaboration: Partner closely with Marketing teams (Organic/Paid/Lifecycle/Consumer), MarTech teams and Commercial teams to align on a cohesive and data-driven marketing strategy, measurement frameworks and success metrics; share actionable insights & recommendations on user/segment evolution and marketing performance to continuously help enhance & optimize marketing ROI
• User Segmentation & Audience Refinement for Marketing: Build and refine consumer & agent segmentation models, identify key micro-segments, enable build of look-alike audiences across various markets and products; work closely with Marketing & MarTech teams to then drive enhanced data activation & targeted marketing campaigns
• Measurement Frameworks for Marketing Effectiveness: Propose, align and build robust analytics frameworks and methodologies to measure the effectiveness of marketing spend and campaigns, including attribution models, market mix models, payback periods, CAC computation, and LTV/Cohort modelling as applicable. Leverage combination of inbuilt and external tools & platforms to help operationalize the same
• Data Storytelling & Presenting Narratives: Critique, contextualize, and communicate data insights to provide actionable recommendations. Answer not only the 'what' but also the 'why', 'so what', and 'now what'
• Experimentation Champion: Champion and refine experimentation best practices across the various marketing teams, including hypothesis formulation, experiment design, metrics definition, audience selection, uplift measurement
• Team Management & Capability Building: Manage a team of marketing data analysts to scale and elevate impact of marketing analytics across the org. Coach and build capabilities within the team to elevate thinking, execution and engagement to drive elevated outcomes through insights
• Leadership: Present insights, recommendations & PoVs to the senior leadership; drive data-informed decisions at various levels in the organization and enhance data fluency within the marketing organization.

Requirements:

• Analytics Experience: Proven experience in marketing analytics, with a strong foundation on statistics, experimentation, marketing attribution & segmentation frameworks.
• Experience in e-commerce or digital/consumer product sectors is highly preferred.
• Technical Proficiency: Expertise in advanced SQL, data modelling, and familiarity with various BI/Analytics platforms (Looker/ MixPanel/Tableau), Customer Data Platforms (Segment, mParticle), and MarTech/Attribution platforms (Braze, AppsFlyer)
• Strategic Acumen: Exceptional ability in strategic thinking and data storytelling, capable of transforming ambiguous data and problem statements into clear, actionable insights and compelling narratives.
• Leadership Skills: Proven experience in managing and coaching small-midsized teams, with a focus on driving business outcomes and personal growth among team members.
• Stakeholder Management: Strong skills in managing relationships with various levels of stakeholders, thriving in environments with multiple workstreams and leveraging ambiguity as an opportunity for innovation.

PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative an learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.

Advertised: 28/06/2024
Hiring Start: 01/10/2024