Senior Product Specialist

5 days ago

Subang Jaya, Selangor, Malaysia Abbott Laboratories Full time

PRIMARY FUNCTION:

  • Maintain deep, current knowledge about diabetes management, especially diabetes monitoring devices and digital tools, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products
  • Contribute to the long-term growth of Abbott Diabetes Care (ADC) products in territory by increasing awareness among Health Care Professionals on the important role of monitoring in improving quality of life, and the superiority of ADC products to competitor brands and products.
  • Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott products.
  • Develop and maintain strong relationships with HCPs throughout customer accounts at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network
  • Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP
  • Collaborate with cross-functional teams to support patient education regarding diabetes monitoring and Abbott brands, influence customer and patient choice of monitoring devices, and deliver a consistent, end-to-end customer engagement experience
  • Measure progress against customer and account objectives and take

MAIN / MAJOR RESPONSIBILITIES:

  • Increased customer engagement across platforms at all levels of accounts resulting in increased relevance, demand for and sales of Abbott products leading to increased market share
  • Increased brand relevance and usage in healthcare institutions and OTC channels
  • Gaining access to HCPs through multiple engagement channels (digital, remote/virtual, face to face)
  • Grow business through sales & marketing activities, responsible to support marketing initiatives including sales blitz, trade exhibition, CME workshops, in-house training for HCPs.
  • Defining and delivering 'value' beyond the product, customized to the needs and preferences of the HCP
  • Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing customers to adopt new ways of interacting
  • Managing HCP resistance to utilizing newer technology in monitoring diabetes
  • Integrates knowledge about diabetes science, omnichannel engagement and the healthcare landscape to deliver customized value to HCPs at all points in the adoption curve
  • Builds and maintains strong relationships with HCPs (gains trust and respect) using multiple engagement platforms/channels (including digital, remote/virtual and face-to-face)
  • Applies customer insights as a two-way process: using engagement data to inform strategy/activities, and collecting feedback/behavioral data to further refine customer profiles and engagement strategy
  • Keep up to date with competitive market activities and provide market intelligence.
  • Assists in territory sales forecasts by account for business planning.
  • Work collaboratively with cross-functional teams (Marketing, SFE/Training and others) to optimize customer engagement
  • Support regulatory affair matters and quality activities

MINIMUM BACKGROUND/ EXPERIENCE/ EDUCATION:

  • At least 2-3 years of professional sales experience gained in a multinational company, preferably in a healthcare industry
  • Analytical, energetic and driven in a result-oriented environment.
  • Team player with strong communication and interpersonal skills.
  • Bachelor's Degree/Diploma in Science/Pharma or related fields

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