Consumer Insights Analyst

3 weeks ago

Klang, Selangor, Malaysia Philip Morris International Full time

We're looking for a Consumer Insights Analyst based in our Malaysia office, who can contribute to the generation and utilization of actionable market and consumer insights timely and accurately on Conventional Cigarettes and Reduced Risk Products.

The analyst will provide the Malaysia team and Duty-Free team with the necessary inputs for making strategic business decisions, planning, and assessing the brands or commercial programs/ activations.

Bring us your curiosity and a desire to challenge the everyday and we'll give you lots of opportunity. You'll help us improve, inject innovation, and create new ways of working of working that span the whole world Accountabilities

  • Manage customized research studies to ensure business questions are answered timely, providing actionable and meaningful insights to enable in-depth understanding of episodes, pleasure, and pain points along the Consumer Journey. Good research project management includes managing the research agencies and collaborating with internal teams (esp. Consumer Experience & Commercial team, CC portfolio team and Duty-Free team) to meet the information needs.
  • Manage and maintain the integrity of PMI's international marketing research protocols (GCTS, NCPT, Adoption tracker, BEA) to ensure the accuracy, reliability and global comparability of strategic consumer and brand information. Manage the research agencies to ensure accurate and quality execution of the research methodology meaningful insights being delivered an deployed to drive business impact.
  • Overall project management including proposal alignment, questionnaire/ discussion guide design, contracts, research reports are approved by legal department before proceeding and fully compliant to PMI.
  • Integrate different data sources to provide consumer/market insights and facilitate business impact recommendation/next step, contributing to fact-based consumer targeting, support content development and evaluation of brand/trade activations.
  • Manage and guide the external research partners to ensure consumer research are executed according to the agreed quality, cost, and timeline as well as research objectives are being answered in full.
  • Perform real time analyses on bottom up NPS data, particularly root cause analyses via data mining & collaborating with other teams, to build hypotheses that feed into actions / further research / continuous improvement projects for addressing their respective objectivesRequirements
  • Bachelor's degree in marketing, Economics, Statistic or Business Administration preferred
  • 5+ years working experience in marketing research, both Quantitative & Qualitative research, in research agencies or FMCG companies
  • Possess high level of timely delivery of data accuracy, quality and cost efficiency.
  • Strategic thinker and able to conceptualize solutions.
  • Able to articulate ideas and thoughts in the impactful way to deliver insights
  • Demonstrate analytical, business-acumen and problem-solving skills.
  • Strong people skills with proven influencing and delivery power to work across-functionally and collaborate.
  • Strong English written & Excellent communication and interpersonal skills.
  • Enthusiastic and ambitious self-starter with a strong drive for results.
  • Experience working in agile teams and processes.

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