Head of Offline Marketing Region Asia, Middle East

1 month ago

Malaysia Bosch ASEAN Full time
At Bosch, we design, analyze and enhance new systems, components, and technologies with a clear goal - to enhance people's lives. In a vast network spanning 120 locations globally, around 70,000 researchers and developers collaborate at Bosch. The Bosch Group, in 2018, had 410,000 employees worldwide and achieved sales of 78 billion euros. Robert Bosch (South East Asia) Pte Ltd serves as the regional arm of the Bosch Group in South East Asia, focusing on crafting solutions for South East Asia, China, and India at the Research and Technology Center Asia Pacific.Bosch has had a presence in Malaysia since 1923 through Robert Bosch Sdn Bhd, with offices in Selangor and Penang. In Malaysia, Bosch operates diverse businesses in Mobility Solutions, Industrial Technology, Consumer Goods, Energy, and Building Technology. With three manufacturing plants in Penang producing Car Multimedia, Power Tools, and Automotive Steering systems, Malaysia contributed sales of RM 538 million (113 million euros) and employed over 4,500 associates in 2018.Job DescriptionYour part in something significantResponsibilities:
  • Lead and develop Offline marketing strategies, tactics, and campaigns to implement Power Tools brand strategies on all offline touchpoints
  • Oversee the Offline Marketing team for the Region Asia, Middle East & Africa
  • Ensure consistent implementation of offline touchpoints across countries and achieve Marketing ROI
  • Act as the main contact point, collaborating closely with Global Business Unit counterparts and the Regional Sales team to drive meaningful user & dealer interactions and enhance marketing & sales processes
Tasks:Planning:
  • Create synergies by understanding country and market requirements, consolidating them, and developing tailored solutions to ensure efficient operations
  • Base touchpoint management on regional user journey insights and comprehensive analysis of the market, competitors, and user behavior
  • Collaborate with regional marketing & local sales teams to design & execute effective campaign strategies that yield measurable outcomes across all user & dealer touchpoints
  • Represent the region in cross-Business Unit / regional offline touchpoint projects
Campaigns:
  • Ensure availability of offline marketing assets for ongoing campaigns in terms of quality, quantity, timeliness, and cost-effectiveness across the region
  • Adapt global creative brand content effectively, localize and validate key content translations
  • Streamline processes to drive results (e.g., ordering and logistics, minimize overstock of POSM materials)
Results:
  • Manage PR, Events, Point of Sales Material, prints, and merchandise uniformly across the region to meet business requirements
  • Ensure consistent deployment of brand message & design across touchpoints by collaborating closely with country marketing teams
  • Effectively handle regional marketing budgets, monitor performance metrics and ROI to optimize resource allocation
QualificationsWhat sets you apartExpertise:
  • Relevant University degree (Bachelor, Master) in Business Administration, Commerce, Marketing, or a related field
  • Demonstrated experience (minimum 4+ years) in marketing, channel management, preferably within the (power) tools industry or a related field
  • Deep understanding of marketing principles, consumer behavior, and offline touchpoints such as PR, Events, Point of Sales Material, prints, and merchandise
  • Experience in creating and executing marketing assets and activities
Communication Skills:
  • Ability to communicate clearly and concisely, both verbally and in writing, collaborate effectively with cross-functional teams and external partners
  • Confidently present goals and desired outcomes to leadership and cross-functional teams, influencing, advising, and negotiating to achieve results promptly
  • Proficient in written and verbal English, knowledge of Chinese is a plus
Managerial Skills:
  • Leadership experience (minimum 2+ years) in managing teams and organizing: Capable of influencing stakeholders globally through interpersonal communication and collaboration
  • Resourceful with a knack for anticipating and resolving issues collaboratively and proactively
  • Strong numerical skills to analyze data, identify trends, and measure program success for optimal results
  • Experience in managing marketing budgets and related KPIs
  • Adaptability and a willingness to learn about new technologies and industry best practices
  • Proficiency in Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.)
  • Self-sufficient, detail-oriented, with independent working capabilities
Additional InformationYour future workplace offers you:
  • Flexible work environment
  • Various benefits allowances
  • Discounts on Bosch products for employees
  • Associate Development programs @ BOSCH
  • An inclusive working environment that values diversity

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