MarCom Marketing Manager, HGM
3 weeks ago
Wondering what's within Beckman Coulter Diagnostics? Take a closer look.
At first glance, you'll see that for more than 80 years we've been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We're building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you'll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.
The MarCom Marketing Manager, HGM for Beckman Coulter Diagnostics is responsible for supporting the High Growth Markets (HGM) with development, execution and analysis of marketing & sales programs, campaigns, digital marketing, collaterals and trade shows.
In this role, you will have the opportunity to:
- Manage customer experience through marketing campaigns from leads to opportunities via internal CRM tools , , etc).
- Produce online & offline marketing and promotional materials, in accordance with the yearly marketing plan
- Manage standard work process and visual dashboards for marketing and sales funnels.
- Drive digital marketing tactics (eBLAST, landing pages, online ads, PPC, SEO, etc.) through collaboration with IT team, global marketing team, and 3rd party vendors.
- Create and manage the channel partners' communication medium. Administrate marketing budget and ROI Accelerate and collaborate with marketing team
The essential requirements of the job include:
- Bachelor's degree in marketing and communication with 5 years of experience OR Master's degree in field with 3+ years exp.
- Experience with design software programs (i.e. Illustrator, Photo Shop, InDesign)
- Experience with digital marketing platforms such as Google Analytics, , Sitecore, Eloqua
- Working knowledge of Medical Device, Diagnostics and/or Laboratory market is a plus.
- Must have excellent communication skills as well as analytical and metric-driven to analyze data to drive decision making, project management and planning skills.
- Ability to perform exceptionally well in fast paced, performance-oriented environment
- Flexible, curious and tenacious with a can-do positive approach in a challenging business.
- Self-starter, able to work independently – strong team player.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.
When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out.
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