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Marketplace Growth Marketing Lead

1 month ago

Kuala Lumpur, Kuala Lumpur, Malaysia Moving Walls Group Full time

Role Summary: Drive the growth and engagement of Moving Walls' AdTech Marketplace by leading strategic initiatives, managing digital presence, and executing campaigns to boost visibility, lead generation, and conversions. Collaborate with sales, product, and operations teams to achieve measurable business outcomes.

Key Responsibilities

  • Strategy: Define target segments and growth strategies to achieve sales and pipeline goals.
  • Marketplace Management: Enhance user experience, onboard media partners, and optimize processes for leads and conversions.
  • Content & Campaigns: Create SEO-optimized content, execute inbound campaigns, and design digital marketing initiatives to engage target clients.
  • Project Management: Coordinate with marketing specialists and track performance metrics for continuous improvement.

KPIs

  • Lead generation, engagement metrics, and campaign performance (ROI, CTR, and conversion rates).

Qualifications

  • Experience: 5+ years in marketplace management or B2B marketing with proven growth strategies.
  • Skills: Expertise in CRM (e.g., Zoho, Salesforce), analytics (e.g., Google Analytics, SEMrush), and content tools (WordPress, Canva).
  • Preferred Certifications: HubSpot Inbound Marketing, GAIQ, Programmatic Advertising Fundamentals.
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