Senior Social Media

6 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia StoreHub Full time
Senior Social Media & Content Specialist

Are you driven, results-oriented, and a team player?

With 17,000+ retailers and restaurants in over 15 countries, StoreHub is on a mission to enable everyone, big or small, to build successful businesses.

At StoreHub, we're building a dream team whereby all of your colleagues are extraordinary at what they do and are highly effective collaborators.

In such a team, you learn the most, perform your best work, improve the fastest, and have the most fun.

If this is a journey you'd like to embark on, keep reading

We are looking for a driven Senior Social Media & Content Specialist to champion our social media and content strategy. You will primarily be working on our B2B brand, StoreHub, with occasional support for our e-commerce brand, Deals Club, and B2C brand, Beep.

In this role, you should have a strong understanding of different social media platforms, especially Facebook, Instagram, and TikTok, along with B2B marketing strategies and the Malaysian market.

Beyond execution, we're looking for someone who can think strategically — someone who not only creates content but understands how to optimise it for impact and growth.

The work is fast-paced and constantly evolving, so we need someone who can keep up, adapt, and bring fresh ideas to the table.

If you thrive in a dynamic environment and love pushing creative boundaries, this role is for you

What you will do:

  • Create high-quality, localised content across various formats (social media, blog, paid ads, video, etc.), optimised for each platform and tailored to our target audiences.
  • Develop and implement content, distribution, and optimisation strategies to increase key metrics such as engagement, reach, and lead generation.
  • Apply strong copywriting skills across multiple formats, including social media captions, ad copy, blog posts, scripts, and in-asset copy—using proven copywriting frameworks and SEO principles to drive engagement, visibility, and conversions.
  • Manage and launch new social media channels as needed, ensuring each platform aligns with our brand and content strategy. Current accounts include Facebook, Instagram, LinkedIn, YouTube, TikTok, Xiao Hong Shu, and Spotify.
  • Engage with our audience through community management—actively responding to comments, DMs, and interactions across platforms to foster engagement and build relationships.
  • Collaborate with cross-functional teams, including Product Marketing for go-to-market (GTM) launches and Acquisition for content strategies supporting paid ads across different funnels.
  • Leverage data and insights to analyse trends, track performance, and refine content strategies to drive organic growth and improve key metrics.
  • Work closely with the video team to plan, produce, and execute content shoots with merchants and in-house, ensuring high-quality and engaging storytelling.
  • Continuously run experiments and A/B tests to optimise content performance and identify new opportunities for growth.

What you will need:

  • Strong written and spoken English and Bahasa Malaysia, with good grammar and an understanding of cultural nuances.
  • Minimum 3 years of experience in social media management, content creation, or a similar field.
  • Experience with video editing and a good eye for graphic design, with proficiency in tools like Canva and CapCut.
  • Experience in gathering, analysing, and acting on data to create high-performing content and continually optimise platforms. You'll use data to identify trends, run experiments, and refine strategies for growth.
  • Content distribution and optimisation expertise—ability to create content that's optimised for multiple platforms and audiences. You should be able to turn one piece of content into a versatile asset that works across ads, social media, blogs, and product marketing.
  • A deep understanding of the Malaysian market and knowing what content resonates with them.
  • Social media listening skills— constantly staying updated on social media trends, algorithms, and insights to turn them into actionable steps.
  • Creative mindset and problem-solving abilities— able to think outside the box and quickly adapt to new challenges.
  • Strong organisational, planning, and time-management skills— able to handle multiple projects and meet deadlines in a fast-paced environment.
  • An obsession with detail— ensuring every piece of content is meticulously optimised, error-free, and polished for each platform's needs.

Bonus Points:

  • Proficiency in Mandarin or other languages.
  • Experience with advanced graphic design tools like Adobe Suite (Illustrator, Photoshop, InDesign).
  • Experience with paid advertising (Google Ads, Facebook Ads, etc.) – creating ads that align with content strategies and drive results.

What makes working at StoreHub awesome (and refreshing):

  • Our people: for real Hubbers are some of the smartest and most interesting people you can work with. Expect to do a lot of peer-learning.
  • Culture of Candour: We embrace directness, hate bureaucracy, and move fast. If you're tired of 'corporate nonsense' you'll feel right at home.
  • Cutting-edge tools: If something can be automated, we'll make it happen. You will be introduced to many different tools we use that support everyday tasks, so that we can focus our minds on the kind of work that matters.
  • Impact not just effort: We recognize that results are not tied to the number of hours worked. There's no reward for long hours with poor results and no penalty for leaving on time if your work is excellent. To be great, most of us have to put in considerable effort, but we don't measure contribution by hard work or long hours.

CHANGE. Our core values are super important to us. The more you resonate with them, the more you'll find yourself a good fit.

  • Communicate for Clarity
  • Humble and Hungry
  • Authentic but not an *sshole
  • Nimble and Quick
  • Growth Mindset
  • Efficiency and Excellence

We do have all the other cool perks too:

  • Apple Macbooks for everyone
  • Free Season Parking
  • Fully stocked fridge and pantry - Coffee, snacks, and more yums
  • Medical and Dental Outpatient Visits + Medical Insurance
  • Opportunities for career growth and continuous learning

We are an equal-opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, or disability status.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Art/Creative, Marketing, and Writing/Editing

Industries

Technology, Information and Internet

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