Live Streaming Operations Executive
2 weeks ago
• Develop and execute TikTok account strategies, ensuring content differentiation and alignment with market trends to drive engagement and sales.
• Create compelling content concepts and scripts for product promotions, track performance metrics, and optimize based on data-driven insights.
• Oversee the live streaming team and account operations, including scheduling, monitoring live performance, and conducting post-stream analysis to improve effectiveness.
• Train and coordinate video editors and livestream hosts, ensuring the seamless execution of strategies and content production.
• Analyze and optimize TikTok advertising campaigns, calculate break-even ROI for each product, and monitor daily ROI to ensure profitability.
• Establish management guidelines and performance standards for the live streaming and short video teams to enhance efficiency and output quality.
• Ensure adherence to brand guidelines, company policies, and platform regulations during all live sessions.
• Oversee the recruitment of live hosts with the HR department.
• Monitor live host performance metrics and implement improvement plans to achieve KPIs.
• Stay updated on live streaming trends and competitor activities to keep the hosting team competitive.
• Resolve any issues arising during live sessions swiftly and professionally.
Job Requirements:
• Minimum of 1 year of experience in TikTok platform operations.
• Strong data analysis and performance-tracking skills.
• Highly self-motivated, responsible, and capable of executing tasks effectively with a results-driven approach.
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