Senior Marketing SEO Specialist, MY

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Trip Full time

Senior Marketing SEO Specialist, MY & ID

Regular Kuala Lumpur International Business Other Job ID:5495

Update 2025-02-07

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

In this Role, you'll get to

  • Develop and execute market-specific content strategies for Malaysia and Indonesia, creating SEO-optimized content in native languages (Bahasa Malaysia and Bahasa Indonesia)
  • Conduct in-depth market research to understand local travel trends, customer behaviors, and search patterns
  • Perform technical SEO audits and implement optimization strategies to improve website performance and search engine rankings
  • Create localized keyword strategies that resonate with Malaysian and Indonesian travel consumers
  • Analyze website performance using tools like Google Analytics and Search Console
  • Collaborate with content, marketing, and product teams to ensure SEO best practices are integrated across platforms
  • Monitor competitive landscapes in both markets and identify growth opportunities
  • Develop and track SEO KPIs and prepare regular performance reports

What you'll Need to Succeed

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven understanding of SEO best practices and technical SEO fundamentals
  • Fluency in English and native proficiency in Bahasa Malaysia and/or Bahasa Indonesia
  • Strong knowledge of travel industry trends in Southeast Asian markets
  • Proven ability to create compelling, SEO-optimized content
  • Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs)
  • Excellent analytical and communication skills
  • 3-5 years of SEO experience preferred

Why Trip.com Group

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrating your success by recognizing the progress you have made.

What's more?

  • Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
  • Internal transfer is encouraged, and global job rotation program enables you to pursue a global career path and make global impact
  • We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
  • We encourage flexible work arrangements
  • Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at https://careers.trip.com

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