Assistant Manager, SEO Content

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TITLE Assistant Manager, SEO Content
DEPARTMENT Earned Media
DIVISION NP Digital - Malaysia
LOCATION Hybrid – Malaysia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.

ABOUT THE OPPORTUNITY

The SEO Assistant Content Manager will work with Account teams, Creative teams, and Performance Marketing Specialists to drive daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog, while achieving important business outcomes for SearchGuru clients.

ABOUT THE RESPONSIBILITIES

Reporting to the SEO Director, the SEO Assistant Content Manager will be responsible for determining and executing best-in-class SEO strategies, performing SEO audits, and driving the implementation roadmap of on-page, technical & off-page optimization to drive key business outcomes for clients.

Responsibilities include but are not limited to:

• Inspire and lead an agile team of content specialists
• Review the team's workload and department SOPs regularly alongside other managers
• Innovate and pilot new SEO content ideas and aspire to turn them into our company's services
• Audit clients' websites based on SEO content best practices and drive insights that can help them grow
• Run and manage the accounts under your care with excellence, maintaining work quality and client satisfaction levels to ensure project renewal
• Enable the sales team to acquire more clients through out-of-the-box content ideas and proposals
• Manage resources based on internal team capacity with cost and profitability in mind
• Create content calendars while taking into account SEO best practices such as high-intent keywords and trends
• Research, write, edit, and produce website content such as blog articles, footer content, product description page (PDP) content, and product listing page (PLP) content
• Produce content frameworks that are thorough and easy to digest
• Utilize market insights and tools like Google Search Console (GSC) and Google Analytics (GA) to develop SEO content strategies that cater to the client's brand objectives, various branding needs, and improvement areas
• Utilize strategies to support SEO specialists in achieving SEO goals such as organic traffic and keyword ranking improvement
• Prepare and present monthly reports and business reviews for clients that entail content performance numbers and more
• Able to adapt writing style to various industries, including technical ones such as medical, manufacturing, property, investment, music, science, and engineering
• Manage freelance writers and perform quality checks on outsourced tasks

ABOUT YOU

• Proven track record of writing, editing, and leading a team
• At least 4 years of experience in writing for digital
• Great interpersonal skills
• High-level attention to detail and ability to multitask
• Experience in improving the quality of SEO campaigns
• Experience in developing and designing processes
• Experience in pitching ideas to clients
• Excellent planning and organizational skills
• Ability to critically assess situations to come up with solutions
• Ability to oversee and guide a group of writers
• Possess competitive knowledge of SEO-friendly content
• Strong command of any additional language (BM, Mandarin, etc.) is a huge plus

Shortlisted candidates will be required to submit a copy of their writing portfolio.

ABOUT YOUR GROWTH

We support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

• Competitive remuneration, performance incentives, and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, maternity, paternity, paid sabbatical leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig
• Fun employee engagement activities & parties, annual dinners, and company trips
• Strategic office location that's easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcomes, not outputs. We encourage our employees to work with an entrepreneurial spirit while applying a business-like approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where they want. "Own It" highlights the ability to make the work yours and deliver creative results.

Have Fun
"Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• How would you rate your English language skills?
• What's your expected monthly basic salary?
• Do you have experience with Search Engine Optimisation (SEO)?
• Which of the following languages are you fluent in?
• How would you rate your Bahasa Malaysia language skills?
• How many years of digital marketing experience do you have?
• How much notice are you required to give your current employer?

Who Is SearchGuru?

SearchGuru is an award-winning Performance Marketing agency, specializing in Paid Media, SEO, social media, and creative services. Co-founded in 2012 by Larry Lim & YC Ng, SearchGuru was formed as a boutique Search Marketing services agent in Malaysia, which, over the years, has grown from a mere headcount of four to over 100, as well as expanding its office network to Singapore and Hong Kong, arguably making it the largest performance marketing agency in Southeast Asia.

Our strength comes from our diverse specialists who often go above and beyond to execute effective strategies that marry creative and media. We are SearchGuru because we're searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients. In 2018, we launched our SearchGuru Academy to train the new generation of digital marketers.