Product Marketing Manager

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Robert Walters Full time

* Our client is seeking a strategic and passionate Product Marketing Manager to drive the adoption, engagement, and growth of their technology solutions.

Product Marketing Manager (Cloud)

This role will be pivotal in developing comprehensive product marketing strategies, managing key technology partnerships, and communicating complex technical concepts in a clear and simple manner. The ideal candidate will have a keen understanding of market trends and a strong background in the tech industry.

  • Drive adoption, engagement, and growth of technology solutions
  • Manage key technology partnerships

What you'll do:

As a Product Marketing Manager (Cloud), you will play a crucial role in driving the success of our client's technology solutions. Your primary responsibility will be to develop comprehensive product marketing strategies that drive adoption, engagement, and growth. You will craft compelling product positioning and messaging that resonates with target customers. Additionally, you will conduct market research to inform product development and marketing campaigns. Your role also involves collaborating with the content team to create engaging marketing materials. Furthermore, you will provide the sales team with essential tools such as product training, sales decks, and key messaging. A significant part of your role will also involve managing relationships with key technology partners.

  • Develop and execute Go-To-Market strategies for new product launches and feature updates
  • Craft clear, compelling product positioning and messaging that differentiates our products in the market
  • Conduct market research to understand customer needs, industry trends, and competitive landscape
  • Develop buyer personas, customer journey maps, and engagement strategies to align product offerings with customer needs
  • Collaborate with the content team to create product marketing materials
  • Provide the sales team with product training, sales decks, and key messaging to help them effectively position products and close deals
  • Develop and maintain relationships with key technology partners to drive joint marketing efforts
  • Work closely with partners to plan and execute joint marketing campaigns, webinars, and events
  • Collaborate with technical team to ensure seamless integration of partner technologies with our solutions
  • Track, measure, and analyse the success of partner-driven marketing activities

What you bring:

The ideal candidate for this Product Marketing Manager (Cloud) role will bring a wealth of experience in product marketing or product management within the tech industry. You should have a proven track record of launching successful marketing campaigns for tech products and managing relationships with technology partners. A strong understanding of B2B marketing strategies, competitive analysis, and market research is essential. Proficiency in marketing automation tools, CRM, and analytics platforms is also required. Experience working in an agile environment and familiarity with software development processes will be beneficial. Knowledge of AI, machine learning, and cloud technologies will set you apart. Previous experience with market expansion and go-to-market (GTM) strategy in multiple regions would be advantageous.

  • Bachelor's degree in Marketing, Business, Computer Science or related field
  • 5+ years of experience in product marketing or product management within the tech industry
  • Proven track record of launching successful marketing campaigns for tech products
  • Experience in managing relationships with technology partners
  • Strong understanding of B2B marketing strategies, competitive analysis, and market research
  • Proficiency in marketing automation tools, CRM, and analytics platforms
  • Experience working in an agile environment and familiarity with software development processes
  • Knowledge of AI, machine learning, and cloud technologies
  • Previous experience with market expansion and go-to-market (GTM) strategy in multiple regions

What sets this company apart:

Our client is a leading player in the technology sector, known for their innovative solutions that drive growth and engagement. They offer a dynamic work environment where collaboration and creativity are encouraged. Their commitment to continuous learning and development ensures that their employees are always at the forefront of technological advancements.

Do note that we will only be in touch if your application is shortlisted.

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