Product Marketing Manager

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full time

As a Digital Marketing Director at OCBC Bank, you will be responsible for developing and executing digital marketing strategies to drive growth and engagement in our consumer business.

The successful candidate will have a proven track record of successfully launching and implementing digital strategies, as well as strong leadership skills with the ability to inspire and motivate a team to achieve goals.

Responsibilities:

  1. Develop and execute digital marketing strategies to drive consumer growth and engagement.
  2. Collaborate with cross-functional teams to understand consumer insights and develop targeted marketing strategies.
  3. Lead the planning, implementation, and optimization of digital campaigns across various channels, including SEO, SEM, email, social media, and display advertising.
  4. Conceptualize and implement cohesive multi-channel marketing strategies and tactics, including advertising/promotions, distribution channel management, and tactical plan development.
  5. Analyze and report on key performance indicators (KPIs), identifying opportunities for growth and sharing results with senior stakeholders.

Requirements:

  1. Proven experience (7+ years) in a digital marketing role.
  2. Strong leadership skills with the ability to inspire and motivate a team to achieve goals.
  3. In-depth knowledge and passion about digital marketing channels, tools, and technologies.
  4. Exceptional problem-solving abilities and analytical skills.


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